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Experts predict a promising future for the mobile app business

The latest Gartner report shows a promising future for the mobile apps business. According to their estimates, it is expected that in 2017 there will be more than 268 billion downloads, which will translate into 77 billion dollars.

The generalization of the Algeria Mobile Database use of mobile applications also implies the continuous transmission of user data through the various utilities and services. Information that will not only circulate on smartphones and tablets but will also jump to other smart devices, such as cars.

But it is not convenient to lose the north, the true value of mobile applications is not in their download price, but in the wealth of information they provide, and their usefulness as a tool to connect with the target audience on the most private level. Hence, this same source also indicated that less than 0.01% of these mobile applications will really be a profitable business for their developers in 2018.

Algeria Mobile Database

Therefore, the business strategy of mobile applications must revolve around its role as a channel of direct communication with the customer, a means towards loyalty. This is where brands have a lot to say, and they need to be aware of the opportunity before their eyes. Users are increasingly mobile, and they prefer to use apps rather than visit sites optimized for these small screens. An activity that will grow in crescendo in the coming years, and with it the quality and quantity of the data that brands will be able to have.

The era of Big Data has only just begun. Brands are faced with the need to properly collect the information that users offer them, and be able to analyze it, in order to draw conclusions that help them improve the Brother Cell Phone List user experience and fully satisfy their needs. In this way, they will be in a position to offer personalized experiences, based on the user’s online history, and their preferences. Everything in the palm of your hand. A fact in which the study by Forbes Insights and Adobe coincide, which also reveals that 83% of companies already use apps as a way to improve communication with their customers, also acting as a customer service channel itself ( 79%).

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As we can see, the development of mobile applications goes through its application to the integral management of the client, becoming an essential tool for companies and brands.

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