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Facebook: advertising in the metaverse

“We have had a strong quarter in which we have continued to help businesses grow and people stay connected. I am excited about our initiatives for creators, the community and commerce, and with the construction of a new computing platform with which the vision of the metaverse will begin to become a reality Central African Republic Email Address. “
With these words, Mark Zuckerberg, Founder and CEO of Facebook, presented the company’s results in the second quarter, in which it recorded revenues of $ 29,077 million, representing a growth of 56%. The sale of advertising represented practically all of the item, as it reached 28,580 million, which represents an increase of, likewise, 56%. The company’s net income was 10,394 million, 101% more than in the same period of 2020.

Dave Werner, CFO of the company, pointed out in the meeting with analysts that the growth of advertising sales has been starring, in terms of sectors, by Distribution, Mass Consumption, Electronic Commerce and Tourism and Travel. Most of Facebook’s advertising business comes from direct response ads, although brand advertising has improved this year.

Facebook has benefited from the increase in the price of advertising and the number of ads distributed
He pointed out that the upward trend was also influenced by a 47% increase in the price of advertising and a 6% increase in the number of ads distributed, in both cases compared to the same period of the previous year.
In Wehner’s view, the increase in prices will be the factor that most influences the continued growth of its advertising revenues that the company expects throughout the year. Comparisons with 2020 will be less high because during the second half of last year a recovery in activity has already begun to be noticed. He also spoke of negative factors, such as the increasing regulation on privacy and the limitations to the segmentation that some platforms, notably iOS, are carrying out from Apple.

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Zuckerberg himself and Sheryl Sandberg, CEO of the company, spoke at the conference with analysts about Facebook’s intention and plans to continue improving its advertising product offering. This improvement will go along the lines of making the line that goes from the discovery of the product to its sale more fluid, all trying to improve the shopping experience and respecting more and more privacy socialposts.

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