Facebook announces new features for mobile app ads that can help businesses get more engagement and conversions with their apps. Below you can see a blog post in Spanish where you can find more information about these new announcements.
It’s not just about discovering apps
Facebook originally launched mobile app ads to solve the Philippines Mobile Database of how to discover new apps. With the growing number of applications, companies are faced with a greater need to reach precise audiences, at scale. In 2013, thousands of businesses, from Target and eBay to HotelTonight to Kabam, used mobile app ads to drive the more than 125 million installs from the Apple App Store and Google Play.
However, companies also face the challenge of getting people to stay active and use their applications again. According to a study by Localystics, one of Facebook’s partners in mobile measurement, 66% of application users open applications between 1 and 10 times. Therefore, how can we increase this number?
To help drive engagement and conversions, Facebook has rolled out new features to mobile app ads that are designed to help businesses reach the right people, once their apps have been downloaded, and target specific actions within. of the application.
Personalized invitations to participate
Companies can now invite participation in specific actions with mobile app ads. These include: “Open the link” or “Use this application” as well as more specific ones such as “Buy now”, “Play a game”, “Reserve now”, “Listen now” or “Watch this video”. These invitations to participate in specific actions can be linked to specific areas of the application, such as content, sales or promotion.
Facebook offers advertisers the Brother Cell Phone List ability to define a custom audience for targeting their ads, to reach users of existing applications. When a user clicks on an ad, the user’s device determines if the application is already installed, and if so, it directs that application. If not, the device will direct the user to the app store where it can be downloaded.
Some of the examples of how businesses can use mobile app ads and drive more engagement:
An app from a retailer that wants to direct their existing users to promotions and discounts
A game that wants to take existing players to new levels
A music app that wants to attract users to a new playlist
A travel app that wants to promote discount rates for a getaway
With these new features, mobile app ads offer a comprehensive solution that helps companies generate knowledge, acquire new users, and increase engagement.