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Facebook might not be that important to brands, according to Forrester

Of 43 publicly traded companies Forrester surveyed that participated in the Facebook boycott, only seven saw less revenue. If anyone has doubts about the power of Facebook, suffice it to mention that it has more than 1.79 billion people use Facebook every day, based on its second quarter 2020 earnings, and 2.7 billion, every month . Average revenue per user in the second quarter of 2020 was $ 7.05. The coffers of the Norway Mobile Database most popular social network in the world are immense, there is no social platform that compares to it so far, although there are criticisms around it and it has even gone through an incident of the magnitude of Cambridge Analytica, which went to the bankruptcy as a result of that.

However, there was a time when Mark Zuckerberg became concerned. Last year there was an advertising boycott by big companies, frustrated with Facebook’s handling of disinformation and hate speech. Their biggest advertisers were going one by one to pressure the platform.

But, the pandemic returned to advertisers little by little to the most powerful social network and not only normalized, but it came out winning. The digital part is the protagonist at this time and social networks are the queens among the content that consumers prefer, so companies ended up giving in.

CampaignLive forecasts that the digital world will take 61 percent of global ad spend, although it signals a slowdown in its growth. Zenith estimates that in this sense, social networks will be the saviors and will help to recover the advertising investment for 2023.

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Norway Mobile Database

Facebook and were expected to Google together control more than 60 percent of the digital advertising market last year, according to estimates by eMarketer, which calls the two platforms a “duopoly” in the market. In 2019, Facebook made just under $ 70 billion in ad revenue.

At least so far when unpublished data Forrester provided to Retail Dive reveals that the ad pull did not negatively affect most of the participants studied.

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That is, the importance of Facebook’s advertising platform for brands and online retailers may be less important than you think.

Of 43 companies publicly traded Forrester surveyed that participated in the Facebook boycott over the summer, only seven saw their revenue decline in the third quarter compared to the second quarter, according to findings from Sucharita Kodali, vice president and principal analyst at Forrester. In that cohort, the revenues of the other 36 companies increased quarter over quarter.

Comparing the Brother Cell Phone List third quarter of 2020 with the first quarter, 34 of the companies’ revenues increased. At the same time, revenue declined year-over-year for many of those companies in the third quarter, but Kodali attributed this to the impact of the contingency on corporate revenue.

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