Advertising is the main source of income for Facebook. A business that began to develop in 2012 and is proving more than profitable. But, as in any company, it is never enough, so Mark Zuckerberg’s team is experimenting with new advertising formulas, among which is the possibility of creating its own Czech-Republic Mobile Database advertising platform, which would allow inserting advertising in third-party applications. A proposal that is already underway, by the hand of a select group of developers, who have had the opportunity to insert the ads of the Facebook Ads campaigns in their mobile applications.
These are the same ads that will also be displayed on the social network profiles. In this way, it is intended that the advertising of Facebook advertisers gain a greater reach, while application developers find another way to monetize their work.
We are facing a project still in the test phrase, which we will have news about in the coming months, according to Facebook on its official page.
Rob Creekmore, Facebook’s chief analytics officer, indicated last December that he had big plans to use Atlas, the advertising suite acquired from Microsoft in March, for a whopping $ 100 million. This could be the beginning of a big competitor for the big internet ad platforms; whose domain is held by Google.
The main advantage of Facebook resides in the large amount of data it has about its users, information of immense value that would allow it to offer and exhaustively monitor targeted advertising without the Brother Cell Phone List need to resort to cookies.
2013 has been a very fruitful year for Facebook, in terms of advertising revenue. The volume of its revenues exceeded all expectations in the third quarter of the year, increasing its income statement by 60%. This newly released 2014 promises many surprises. A few days ago Facebook officially announced its intention to remove sponsored stories as an advertising format, and the automatic playback of its video ads is imminent.
The social media giant won’t stop until it represents a serious competitor to Google as a digital advertising platform, and it has a lot going for it to do so.