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For mothers, the mobile is already as important as their wallet

For moms, the mobile is already as important as their wallet. Mothers of the 21st century are no longer in charge of just taking care of their children and doing the weekly shopping. The responsibility of making much of the Bolivia Mobile Database household decisions rests on their shoulders. A job that involves keeping up with news, comparing prices and looking for the best proposals for your well-being and that of your environment.

This has led them to adopt new technologies as a productivity tool, which allows them to obtain this type of information just when and where they need it, directly in the palm of their hand. Given this reality, it is not surprising that these mothers consider that their smartphone is almost as important as their wallet (70% vs 73%), according to the latest Kensington study. items that appear above such precious and useful assets as the car.

Bolivia Mobile Database

According to the Mom Importance Meter, 88% of mobile mothers have a smartphone. For 46% of them it is the device that simplifies their life the most. A device that accompanies them wherever they go, which leads 20% of them to lose it more often than desired. The places where you tend to leave it forgotten most often are the car, your child’s room or even in a store.

In January of last year, BabyBump indicated that 70% turn to the mobile to buy products for their family. Mothers actively seek offers and information on the products they need. The network is provides this type of content, either in the form of blogs, actions on social networks, or discount coupons.

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This habit of using the mobile phone as part of the purchase process by mothers has experienced a considerable increase in just 2 years. Specifically, this segment of the population uses their smartphone to make purchase decisions in 2013, 125% more than in 2011, as well as 147% more when it comes to looking for recommendations on products, or 133% to compare prices, search deals (118%) or choose where to buy (125%), according to BabyCenter.

When it comes to maintaining contact with their environment, this target audience is mainly committed to speaking face to face (90%), although 37% use text messages and phone calls. For their part, 17% of them agree that Facebook is the best meeting point to closely follow the steps of their children and connect with them, along with 13% who bet on email, and another 8% on the video chat.

In November, the Simmons Nationan Consumery study indicated that mothers with children under the age of 5 are the big stars on social media. These women are more than twice as likely as the rest of the population to use Brother Cell Phone List these 2.0 channels at least 3 times a day. Another important characteristic is that their presence is not limited to being passive users, but they actively participate in social conversation, being twice as likely as other users to share information or comment on these social profiles. An attitude that changes as your children get older.

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