But if there is a video game that has become a powerful showcase for brands, that is Fortnite, where they have been produced from product launches to concerts Albania Email List. One of the most recent examples is the one starring Carrefour, who presented for this game “The Healthy Map”, where players only recover life by eating healthy and for this they must go to a virtual supermarket conceived as one more establishment in the chain. Publicis Conseil collaborated in the creation and development of this action, as well as youtuber MakaMakes and his team Beyond, famous for their creative map designs in Fortnite.
It is similar to the idea that Goiko launched, which presented another map for Fortnite called “Goiko Island”, where the player immerses himself in an adventure of his own that he must face defeating enemies and dodging obstacles in places such as the Lechugo Forest, the Lake of Chipotle or the Skewer Bridge. Absolutely all the elements of this creation are branded and it is still accessible to Fortnite players, where Goiko has developed its second action in the gamer territory after the creation of game guides in which influencers El Ojo Ninja, Catacroquer or TenYasha from a Goiko studio they shared the best tricks to play in another of the most important online video games such as League of Legends.
And this example shows the clearest and most profitable cycle that brands are finding in Fortnite, such as that of the association with gamers or streamers, figures that did not exist until a few years ago, with a community simply made up of millions of anonymous , but they have emerged through YouTube and Twitch as brand ambassadors. The power they have in their communities is reflected in the proposal that Campofrío launched this summer for a raffle for a Fortnite game against TheGrefg, the alias of David Cánovas, who in January broke a record of simultaneous viewers on his Twitch channel, where 2.5 million gathered to attend the presentation of their skin for Fortnite socialposts.
