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From Clubhouse to Shortcut

For all these reasons, the company has chosen to change its name and corporate identity to differentiate itself from the social network and put an end, on the one hand, to its reputational problems and, on the other, to the confusion that the whole matter has generated among the users. After announcing it a few days ago, and offering clues to its community of followers to try to find out what the new naming would be, clubhouse.io has announced that from now on it will be identified as ShortCut. However, the change will not be officially implemented until the second week of September China Email Database.

“Clubhouse is a good name. Well, it was a good name, because it won’t be our name anymore. For many of you, the reason for this is probably pretty obvious. The Clubhouse audio application grew so large so quickly that we could not hope to forever maintain our own brand in the face of its popularity, ”the company said in a statement. “So we set out to change our name, something that many other successful companies have also done for a wide variety of reasons. Our new name is Shortcut and we are very excited about it. “

On Twitter, its Chief Design Officer, Andrew Childs, has appreciated the change. “Choosing a company name is 100 times more difficult today than it was in 2014, but we did it! We will change the name from Clubhouse to Shortcut. Excited to “unwrap” shortcut.com in a couple of weeks. ” In addition, he has pointed out that the change of name and identity will not affect the way the platform works nor will it imply any modification of the data or profiles of its users.

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“We wanted the new name to be agile, memorable and stand out for being unique”
As those responsible for the firm have explained, the reasons behind the choice of the new naming are three. “There were three things we wanted from a new name: make it agile, memorable and stand out for being at least something unique. Involve collaboration, with individual people and their work together to build a greater whole. To capture how we view software development, which is not linear and structured, but more like order driven to chaos, with that extra usable order that helps your team get things done faster. “

Their goal, they say, is to be the only source of truth, the only source of planning, and the only source of conversation about the work process. “A place where everyone can feel like a natural part of the development process without constantly being asked to control it. A shortcut to collaboration ”. In this sense, they consider that the chosen name is fun and memorable, and that it fits with the mission of the company.

However, they are aware that adapting to the new identity will be a continuous process, both for clients and for those who are part of the organization. “It won’t necessarily immediately feel like the perfect fit for who we are (although we really like it a lot). But those feelings will come once we start to associate our product, the people who work on it, and the way our customers use it with Shortcut. Those are the things that will make Shortcut great, not the name alone socialposts. “

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