We usually include tablets and smartphones in the same bag of mobile devices, aware that their use and the interaction patterns that each one of them present are quite different. Marketers know this and are eager to know which of the two types of consumption will end up triumphing among their target Greece Mobile Database audience in order to adapt their strategy appropriately. Even though there is probably not a single correct answer to that question, a recent study indicates that for 77% of users who have both a smartphone and a tablet, they still consider their mobile the main device.
These are data that Adobe obtained in March by surveying more than 3,000 mobile users in the United States, Canada, the United Kingdom, France and Germany, and that row much more in favor of tablets than of smartphones. They highlight that tablets and their more “spacious” screens are showing formidable performance and quite powerful progress. In fact, the percentage of consumers who prefer it to smartphones has grown from 12% last year to 23% this year.
Undoubtedly, the consumption of one and the other device is different. There are figures that corroborate this thesis: mobile users see on average 70% more pages per visit when browsing with a tablet than from their smartphone (Adobe Digital Index).
In addition, the use of the tablet is reserved for the comfort of home in 80% of the cases. Only 6% of users admit to using it at work and another 14% use it on the way to somewhere. But yes, wherever they are, they dedicate an important time of their day: 26% use it daily between 1 and 4 hours, and there are 7% of people who browse their tablet for more than five hours every day. Therefore, tablet users are the most valuable mobile consumer segment for web visits.
And what about shopping? Also. Both iPad users (71%) and Android tablet users (65%) spend more than $ 250 on products they buy through these devices and the percentages have grown in the order of 10% this last year. On the other hand, even though the figures are also high, fewer users consume these amounts from their iPhones (59%) or Android phones (53%).
In addition, the growth of these figures in smartphones tends to stagnate, while spending above $ 250 from tablets has experienced, as we saw, significant growth in the last twelve months, which gives an idea of the type of consumer and its power. purchasing.
The study also shows that the Brother Cell Phone List assessment that users make of the experience in applications and web pages is similar, with an average satisfaction rate of 60%. However, when asked about the method they prefer to buy, the majority of consumers, 58% prefer a good, perfectly optimized mobile website, to an application (42%).