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Glossary of Marketing Terms

Baby Boomers: (Used only in the plural) literally, “baby multipliers” or “booming babies.” Protagonists and fruits of rapid population growth
between the postwar period (1946) and Korea (1953). The generation born then is now 48 to 55 years old.

Banner: An advertisement on a web page Portugal Email Lists. It has the peculiarity of being interactive since it links to an advertiser’s website.

Benchmarking: neutral or anonymous referencing. Marketing resource that compares strategies, products or results without identifying the companies
used as references.

Brainstorm, brainstorming: «brain storm». Term coined by the Pentagon in the postwar period. Today define meetings on specific topics
(technology, marketing, management) where ideas, projects, courses of action and crises are discussed.

Branding: fixation, identification and other marketing processes Portugal Email Lists focused on the brand.

Business to Business (B2B): refers to companies that are engaged in doing business transactions with other companies.

Business to Community: fusion of B2C and B2B in a context, where data but information is no longer processed. It involves proactive marketing and relationships
interactive with customers and suppliers. Term spread by Stewart Morick and distinct from Business community.

Business to Consumer (B2C): refers to companies that engage in commercial transactions with end users.

Value chain: term coined by Michael Porter to define the processes Portugal Email Lists that mediate between the product or service and the consumer.

Call Center: call center. E-business tool that makes relationships with customers, suppliers and distributors.

Category Management: The process of managing product categories as individual business units and customizing the product and marketing mix of each category to meet market needs on a store-by-store basis.

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Category Killer: A type of retailer, usually mass-market, who concentrates on a limited category of products and offers them at prices without
competence. On other levels, it is a predatory tactic aimed at removing competitors from the market.

Product life cycle: These are the 4 stages that a product Portugal Email Lists goes through while being
found in the market. These stages are: introduction, growth, maturity and decline. Knowing the stage the product is in is useful because different strategies are followed at each stage.

Core Business: Central, focal or nuclear business, product or service. Products or services specifically offered by a company that has outsourced
the rest in the value added chain.

Customer Relationship Management (CRM): customer relationship management, logistics aspect linked to personalized service.

Customer Care: Customer care. Tactics to obtain and maintain customer loyalty.

Customization: personalization (“customization” of products or services. Marketing tool for one-to-one marketing. It means the
greater degree of feasible segmentation Portugal Email Lists, both in supply and demand.

Database Marketing: Marketing Portugal Email Lists, database marketing. Method that takes advantage of the profiles of its own client – and that of others, when it includes
cookies- to locate, segment, serve and engage with consumers. Sales forces call it customer attraction and retention.

Direct Marketing: marketing, commercialization, direct sales. In fact, it integrates sales and purchase channels that do not go through commerce or other forms
intermediation.

Downsizing: adjustment for downsizing of structures, functions, headings or personnel templates. It tends to follow mergers and acquisitions between companies in the
same sector.

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Dream Team: dream team, ideal. The term comes from American sports Portugal Email Lists. He came to the business world via journalism, which was already using it
to qualify political teams, cabinets, etc.

Empowerment: delegation, distribution of functions, powers and / or tasks down the hierarchical scale of an organization Portugal Email Lists.

Feedback: feedback, reaction, feedback. Usually in response to stimuli in marketing and advertising.

Focus Group: focused group. In marketing, method to collect data on a market segment (target), through interaction and discussion in
lathe of a product or service. The group can be of consumers.

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