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Goodbye to face-to-face actions

All of them will maintain the virtual impact of their presence in the competition, thanks to the visibility of the television broadcast of the games and the impact of the different coverage in the media and social networks. However, initiatives linked to the offline environment, such as business meetings, networking meetings, interaction with athletes or the well-known “fan parks” -spaces with live events and entertainment for fans of Olympic sports- may not be carried out Or, if they do, their reach will be diminished email list indonesia.

The actions in the “Olympic Walk”, on the Tokyo waterfront, were one of the main incentives for the brands. The promise of the organizing committee was that this area would present rest areas or spaces to eat and would be open to both spectators, as citizens without entry to stadiums. As reported by Reuters, Canon, for example, planned to establish a photographic point for attendees, while Asics hoped to install a four-meter-high monument of Japanese table tennis star Kasumi Ishikawa .

Some sponsors have requested the delay of the sporting event so as not to lose part of their investment
Like a large section of Japanese society, and given the uncertainty generated by the virus, many sponsors have requested a delay in the celebration of the Games with the intention of allowing spectators to attend and, in this way, make your marketing investments profitable. However, the revision of the plans for the events and the protocols carried out by the organizing committee does not seem to be sufficient for the sponsors, especially the national ones. Some see the IOC’s strategic plan, looking ahead to 2024, more focused on financial resilience and improving revenue generation with global sponsors, and has set aside the alternatives for national and local sponsors.

Some of the main complaints are, on the one hand, the lack of clear indications of how sponsorship deals will adapt in the absence of viewers, or the lack of creation of digital opportunities for brands. An example of this would be the Fan Zone, which some brands criticize as being excessively more oriented to the entertainment experience of the fans of the competition than to improving the opportunities for sponsors socialposts.

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