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Google Ads: what are the display formats for banners and ads?

Google Ads is Google’s advertising platform and one of the largest out there. In fact, most brands that use an SEM campaign to reach customers use Google Ads, since it allows them to create display ads.

Display advertising comes in the form of banners Sierra Leone Email List or advertisements that contain text, image, audio or video. This type of advertising appears based on the user’s preferences and taking into account the pages that have been visited from the browser.

We explain everything you need to know about the Google Ads display and the advantages of including it in a marketing strategy.

Do you want to learn more about SEM and Google Ads? Click here and download the most complete manual on how to successfully run advertising campaigns on Google (edition updated to 2021).
Google Ads what display formats exist for banners and ads

How does the display work in Google Ads?
One of the strengths of display ads in Google Ads is that it is possible to make a segmentation so that the advertising appears on the screen of those users who, taking into account their searches, may be interested in that product or service. This is thanks to the Google Display Sierra Leone Email List Network, which is able to find the right audience and, in addition, to place the messages in the most opportune place and time. All this with the aim of getting as many clicks as possible on banners or advertisements.

With Google Ads, then, you can reach the users who are most likely to be interested in the product or service that the brand offers.

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What are the display formats in Google Ads?
Choosing the format that an ad will have is a very important part of a marketing strategy, since the success of the campaign depends on it. So within Google Sierra Leone Email List Ads you can choose between the following display formats:

Text: it is one of the most used formats, since they are the ones that appear in Google search results. This type of advertising aims to increase web traffic and achieve conversions. Keywords play a key role in this type of advertising.

Google-Ads-Responsive-Display-Ads-v2

Image: it would be what is known as a banner and is designed to attract the user’s attention quickly. There are different types of banner depending on the shape and place in which it is located on the web page, but all are designed so that, even if the user does not click Sierra Leone Email List, they keep the message of the brand. In this type of format the image is the most important part, but you can also include text if necessary.
Video: it is the most direct format and it is the one that can best convey a message. In addition to video, you can include text, music or any other element that can help convey the message. This type of advertising has very good results on social networks.

Google-Ads-Responsive-Display-Ads

There are other formats, such as Tab or Discovery. The first is used to launch campaigns within Google Shooping and is a type of advertising consisting of a photograph of the product, a brief description, the price and the name of the seller. The product sheets are designed for ecommerce, since when the user clicks on it, they access the page where the product is sold.

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Discovery campaigns combine audience targeting features with visually appealing formats so you can better personalize your ads in Google feeds and get customers to take action. Users visit the YouTube Home and Watch Next feeds, Google Discover, and the Promotions and Social tabs in Gmail to search for and discover new content that matches their interests Sierra Leone Email List. Let’s think that the classic Gmail ads are going to disappear and only with the Discovery format will you be able to continue campaigning in the webmail tool.

One of the main advantages of using Google Ads is that it allows you to adapt the ad to the needs of the brand and also to the user’s habits through the different formats. This means that depending on the type of campaign you should choose one format or another, since the results depend on this choice.

Advantages and tips for your display campaigns in Google Ads
Google Ads display ads are the perfect tool to reach your audience Sierra Leone Email List. But, in addition, there are other advantages, such as that it allows to have measurable results. Any action that is carried out within a marketing strategy must be measurable in order to determine whether it has been effective or not. In case of not being it, it will be necessary to look for what aspects are improvable.

Segmentation is another advantage, since it allows you to focus on those users who may be interested in that product or service. This segmentation can be done taking into account the searches that have been made from the browser …………

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