If you do SEO for your blog or website, you are surely aware that Google’s positioning algorithms are updated frequently. Marketers have no choice but to stay up-to-date and optimize our websites for the new positioning factors. Today we are going to talk about one of these novelties: the concept of “EAT”.
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What is EAT?
The acronym EAT refers to three aspects that have become very important for the positioning of websites, especially after the launch of Google Bert: expertise (experience), authoritativeness (authority) and trustworthiness (trust).
For Google, “experience” refers to having a high level of knowledge Spain Email Lists or skills in a particular field. In other words, it is positively valued that a content has been prepared by an expert in the field.
This aspect is especially important in matters related to health or finance, where formal qualifications are particularly valued. In other areas of knowledge, “everyday experience” is taken more into account.
Authority is related to reputation at the website level. Here, Google takes into account the inbound links to a website, the years of activity, whether it is from an official organization … The more authority a website has around a certain topic, the better its content will position on that topic.
Finally, the trust factor assesses the legitimacy Spain Email Lists, transparency and accuracy of a website and its contents. For example, it is appreciated that a website includes complete contact information and indicates who the author of each content is. The sources of information used to prepare the content are also taken into account.
5 tips to improve the Google EAT of your website
Work on your link building strategy. For Google, inbound links are a very important indicator of a site’s reputation, so you have to get your website to be linked from quality pages. Of course, keep in mind that the exchange or payment for links is penalized.
Show your team’s experience. Instead of publishing your site content anonymously, create profiles with first and last names for each member of your team and include information about their professional experience and credentials. Remember that this is especially Spain Email Lists important if your website talks about health or financial topics.
Get more reviews. Online reviews are used as a source of information about a company’s reputation, so put strategies in place to get more reviews and make Spain Email Lists sure to always respond to negative reviews.
Check the data and cite the sources. Whenever possible, cite data from studies and official sources and try to keep the information as accurate as possible.
Update your content. For information on a site to be accurate and useful to users, it needs to reflect the latest industry news, so check back regularly for the latest changes.