It is worth considering the conclusions of an analysis carried out by Search Engine Journal that visualizes three large areas of work in which brands and their teams will have to work to optimize their SEO strategy. For some months now, there has been talking about the importance that SEO strategies will have for the United-Arab-Emirates Mobile Database business during 2021, where without a doubt, Google is a player that cannot be lost sight of.
With budgets that are in a recovery process with a clearing in digital, SEO actions are positioned as a great outlet for brands in their quest to gain relevance.
SEO by economy and relevance
The concern to improve efforts in this area has to do with the opportunities offered by occupying a privileged place within search engines. At least 61 percent of marketers rank it as the top priority for inbound marketing activities, according to HubSpot. Furthermore, for 57 percent of those involved in the B2B segment, SEO allows them to generate more leads than any other marketing activity.
Given the habits, needs and interests gained in the midst of the health crisis, this aspect will become even more relevant, if we consider that, as indicated by a recent study, on the one hand, 86 percent of marketing professionals consider that reaching their Goals this year will be more difficult, which takes another reading if you assume that 65 percent of them say that their budgets will be depleted.
This places SEO solutions as great allies for the work of marketers. The focus on channels that with less investment involve greater and better results will be the norm.
In fact, only 4 percent of marketing teams believe that SEO will lose importance in the coming months, a figure that is in contrast to the 63 percent who are clear that efforts in this area will gain weight in the post-coronavirus world.
Google changes its algorithm
Although the benefits are many, the truth is that for companies to capitalize on this trend it will be necessary not to lose sight of what Google has done, a platform that recently modified its algorithm at the end of last year almost in the shadow of everything.
We are talking about the update that is now known as the December 2020 Core Update itself that has impacted the visibility of many large media and that will undoubtedly affect any SEO strategy that is to come.
This change, for example, has meant that popular online media in Spain have seen their visibility grow (although not necessarily traffic) to interesting levels: El País and eldiario.es, increased their visibility by 40.98 percent and by 23.93 percent respectively.
The question that arises at this point is to find out what has really changed with this update.
From SearchEngineJournal they have given some clues in this regard to reach the conclusion that thanks to this modification the Google algorithm has not focused so much on ranking factors as on improving how the questions and the web pages themselves are understood.
In other words, the shift has user experience at the center of position delivery, which undoubtedly calls for a shift for SEO strategies.
SEO by 2021
Although this change in the algorithm is expected to become visible by the end of this month, it is true that companies should begin to adjust their strategies in a bid to adapt as soon as possible to the finery of a key player in the SEO field.
In this way, it is worth considering the conclusions of an analysis carried out by SearchEngineJournal that visualizes three large areas of work in which brands and their teams will have to work to optimize their SEO strategy:
The reality that consumers now face changes the way they search for content and what they really want to find. Google quickly adjusted its search results to new user situations.
Brands will need to be able to be flexible and quick to understand these scenarios. In other words, a good user experience in search terms will mean that brands understand the context of their target audiences to make their SEO strategy adaptable to these new search trends.
Consumers are increasingly focused on finding nearby solutions to meet their needs.
This must be understood by brands. Your target audiences do not want to know the location of a store that is 40 minutes away from Brother Cell Phone List your usual search location. In this sense, it is vital to update data so that it is as close to the reality of the consumer as possible in all possible aspects.
The fewer clicks the better experience. Useful links in content will remain great allies for brands in their race to gain relevance in search engines.
People expect to get to what they are looking for with the fewest possible clicks, which can be addressed with a good hyperlink strategy that is once again thought of in the context of target audiences.