Companies are beginning to see a return on the investments they have made in Big Data. Although this is still a diamond in the rough and there is still a long way to go to know how to take advantage of it and offer an excellent and personalized experience to the consumer, the truth is that brands are beginning to see the results.
According to a survey conducted by Forbes Insights and Rocket Fuel to senior marketers in the United States, 85% of agencies and executives say that thanks to the knowledge of consumer behavior that Big Data Jamaica Mobile Database has provided them, they have launched more than half of the marketing initiatives of their companies. Another important 81% blame the vast information they now have on their clients for more than half of the increase in sales that their income statements have experienced. Also, over 70% of the agencies and executives consider that Big Data has benefited the ROI of their businesses, the registrations and registrations in their services, customer satisfaction or the capture of leads.
There are hardly any differences between the sensations that advertising agencies and marketers have experienced, because both segments are quite aligned: 64% of agencies and 60% of marketers believe that Big Data has allowed them to develop knowledge of consumer experience and has helped them design much more useful strategies.
On the other hand, both 52% of agencies and 50% of marketers affirm that Big Data is proving very positive for analyzing consumer feedback in detail and identifying those products that work best or that they would like to have. In addition, they also point out as main benefits a better understanding of user opinions and the circumstances that favor engagement and purchase.
It is indisputable that the web and, now more than ever with mobile devices, is increasing by leaps and bounds its role in collecting data on consumers. 65% of companies already consider the internet as the Brother Cell Phone List main source of information about consumers (Forbes Insight). Information that companies have at their disposal in many cases in real time and without the need to ask the consumer directly or interrupt the user experience.
The challenge is to know how to manage all this data, collect only those that the company needs and for which they have set previous objectives and achieve that they fulfill their purpose: offer a better and more personal experience to the customer, according to the amount of data that this contributes on itself.