Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

“Here suffering”

The campaign starts from the use of the earned media as an essential nucleus. TDLE’s Twitter, Facebook and Instagram profiles will publish a series of creatives with the hashtag #HereSuffering with the aim of changing the social conversation hong kong business email list.
This reference is taken for being the perfect example of not calling #LasCosasPorSuNombre (hashtag that also intervenes in the campaign) and for being one of the most popular during the summer.

In this case, it works against irony and the profiles that are using it from their vacation destinations are invited to reinforce the literal meaning by supporting the diffusion of this overwhelming reality that is depression and anxiety at such an early age.

Finally, Publicis Spain has four digital profiles responsible for stimulating the conversation during the months of July and August that the campaign will be active, responding to all interventions on social networks under the hashtag #HereSuffering and promoting the positioning of the main message in the top of mind of society.

According to Miriam Gutiérrez, Executive Creative Director at Publicis Spain: “In our campaigns we always try to find that phrase that penetrates people, that connects and becomes part of popular culture. In this, on the other hand, what we have done is take advantage of something that already is and we are giving it the meaning that it should have. Catalina Hibbert -creativa- found in #HereSuffering the perfect example to make visible this summer the little importance with which we talk about mental health ” socialposts.

See also  What is omnichannel: the definitive explanation (for your grandmother to understand)

DATA SHEET
Agency: Publicis Spain
Advertiser: Hope Phone
Campaign: #HereSuffering
Client contact: José María Sánchez Orantos and Lino Salas
CEO: Paco Mendoza
CCO: Óscar Martínez
ECD: Miriam Gutiérrez
Copy and CM: Pepa García, Pablo Murube, Alba Maldonado
Art Director: Catalina Hibbert
Account Team: Magdalena Calonje, Silvia Hernández and Irene Castaño
Creative Technologist: Horacio Panella
Audiovisual producer agency: Gustavo Samaniego
Graphic producer agency: Pedro García
Publicis Media: Abraham Lombardo

Leave a comment

Your email address will not be published. Required fields are marked *