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Discover all the information about mobile application performance in the report Mobile App Trends 2021: A Global Comparison of Application Performance find whose mobile number in india
Over the last year, the way consumers use and interact with apps has changed in a very significant way, as more and more people use their mobile devices for entertainment and everyday tasks. But how have these changes in user behavior affected the overall mobile app ecosystem? And what will be the subsequent effects of other changes that have occurred in the sector, such as the arrival of iOS 14 and Apple’s new privacy regulation?
Today more than ever, mobile marketers and application developers need a roadmap to understand where the industry is heading, where it is coming from and what are the main factors driving these changes. Adjust’s new report, Mobile App Trends 2021: A Global App Performance Comparison, outlines the current state of the app economy using key trends and comparisons, based on data collected from more than 2,000 apps. of videogames, e-commerce and fintech during the past year.
Download the Mobile App Trends 2021 report here.
Adjust’s report makes it very clear that for mobile app developers and marketers this year will be very different again. 2020 was defined by huge growth in app downloads, but as there are more and more participants in the market, brands will need to improve their marketing in order to stay ahead of the competition. The arrival of iOS 14 will further emphasize the importance of A / B benchmarking and the ability to better understand user behavior, so it is now more important than ever to have a comprehensive strategy.
The Mobile App Trends 2021 report looks at trends for installs, sessions, time spent on apps, retention, and redeployment to help you better understand your audience and show you the current state of the app economy. Here are some of the key findings of the report:
App installs increased 50% between 2019 and 2020 across all verticals, increasing again by 31% during the first quarter of 2021, compared to the same timeframe a year earlier.
Sessions across all verticals increased 30% between 2019 and 2020, and continue to grow in 2021, with a 4.5% increase to date.
Fintech apps had the highest growth compared to the previous year (52%). This is likely partly due to the huge adoption rates of stock trading apps like Robinhood, Acorns, and Gatsby. Fintech sessions also saw significant growth during 2020, with an increase of 53% compared to 2019, and they have increased another 14% so far in 2021.
The video game vertical reached new horizons during 2020, especially in the hyper-casual games category, where installs increased 43%, compared to 26% growth for non-hyper-casual games.
E-commerce applications performed exceptionally during 2020.
Even though installs increased by just 6%, sessions grew by 44%, showing the high levels of engagement from shoppers using their mobile devices. To learn more about the global app economy, download Mobile App Trends 2021: A Global App Performance Comparison. socialposts
