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How to create a YouTube channel for an eCommerce?

We return with another Marketing4dummies tutorial. This time we are going to follow the essential steps to create a YouTube channel so that you can start Vietnam Email List uploading your eCommerce or brand videos. Channel creation takes no more than 10 minutes. Keeping it up to date, taking care of your SEO (for which we leave you some steps here) and making it a space for all your clients may be a little more expensive. But that will come later.

  1. Open the account to create a channel on YouTube

The first step in creating a YouTube channel Vietnam Email List will be to access it and log in if you don’t already have it open. You can log in with any Gmail account. Remember that the account you choose will be the one you always have to access with and the notifications will arrive. So it is important to select an account that you use. Although it is also possible to become an administrator of a company account from the personal profile.

  1. Configure the data
    The channel must have all the information of your company, so the next step will be to nurture it. It is essential to upload an image that will be the icon of the channel, and give as much information as possible through the description, as well as include a link to your website or online store.

Think carefully about the name you will choose for your new YouTube channel, surely the most suitable is the name of your store or brand, as it will reinforce your appearance Vietnam Email List in searches.

  1. You already have your channel, personalize it
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The third step to create a channel on YouTube is to customize it. That easy. You already have your channel created on YouTube. But the work doesn’t end here. If you want the users who visit them to feel at home, it is essential to personalize it. Add a header image that represents Vietnam Email List you, to do so you just have to enter your channel with the session open and you will see at the top the button ‘Add channel header’. Click and choose the photo that will be your image. You can also modify it when you consider.

  1. Advanced settings
    From your channel you have a settings tab (identified with the traditional nut) from which at all times you can access an advanced configuration that will allow you to configure the privacy of the channel and customize the design. Also, in that tab, you have the option of accessing the advanced settings and all the channel settings.

In the advanced configuration you can include the keywords, select whether or not you want advertising or if you want to show the number of subscribers … Other options that you can modify or finish configuring from these settings (specifically from the ‘Default values’ tab) they are the category in which to include the channel, the labels that identify it, if you want comments …

Goodbye to the founders, the arrival of IGTV and Reels … and goodbye to likes
All these changes caused, as happened Vietnam Email List with Ja Koum and WhatsApp, that the creators who made the existence of the app possible to abandon their positions in the company. Both argued that they did not agree with the deal Facebook was making with the application and decided to withdraw.

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Added to all these changes was the launch of Instagram TV (IGTV) in 2018: a new section within the app’s profile that allows uploading videos of up to 10 minutes in length and 60 minutes to verified accounts.

Zuckerberg’s intention with this was to position Vietnam Email List himself as a direct competitor to YouTube in the field of video content creation.

In 2020, they also launched the Reels following the Tik Tok premise allowing users to create, edit and publish videos with different functionalities.

But it was not until May 2021 that one of the most controversial measures would arrive: stop showing the number of likes that a publication receives.

Instagram, in the present
Since the beginning of its history, Instagram has attracted the attention of multitudes of famous people and celebrities. In addition to this, it has helped common Vietnam Email List people to become stars, or failing that, influencers, turning the publication and creation of content for social networks into a way of life.

The person who currently has the most followers on Instagram is Cristiano Ronaldo and the second is Ariana Grande. For its part, the photo with the most likes at this time is that of the egg, which was published with the aim of taking the record from Kylie Jenner.

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