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How To Create an Email Marketing Campaign

Let us say that you have never sent an email before and you are thinking of introducing your products and services to potential buyers. The first impression is always the best foot inside the door of any business. Therefore you want to ensure that an introductory letter is prepared. This should be brief and highlight the features and benefits of your business to the prospect.

Once your letter is prepared, make sure it is edited properly before sending it to your contacts. Depending on the nature of your business, you should target people who would be interested in your offer. In order to determine this, you could look at the yellow pages within your neighborhood or community,

After you have identified your market you are now ready to make your first communication with them. This communication is referred to as an email marketing campaign, but first, we need to seek mpiua permission from these contacts. Many would ask the question: “what is email marketing”? We will now look at how an Email Marketing Campaign aids in this communication.

This form of communication is one of the best ways to communicate effectively with your contacts. It is a planned and organized way of sending emails, newsletters, updates or marketing information to your customers and prospects in a timely manner.

Time-based emails are normally automated and sensitive. Sending an email at the wrong time could negatively impact the desired response. On the other hand, sending emails regularly and on a timely basis could improve the possibility of future business between parties.

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Now that you have ascertained who to send these emails to, you are ready to dispatch them. Your list should have contact persons who agreed to receive your first emails. Once the client agrees, you should create a template email that indicates you recently received permission to send emails. After the prospective customer receives and clicks the “subscribe” link in the email, they are automatically added to your list.

You can build various lists within your email marketing account. This enables you to send relevant offers and information to each list, for example, “work from home list” “employed list” “students list” “Customers list” “Prospect list” and so on.

If you did not get permission, in the beginning, you should not send an email marketing campaign until you at least first communicate with your prospective contact.

The purpose of this preliminary exercise is to reduce the likelihood of unsubscribed contacts on your list. Although you cannot control when someone decides to unsubscribe from your program, there is an accepted ratio that will not send a red flag to your email marketing providers.

If there are too many unsubscribes and spam report, your account could be terminated or BLOCKED. Therefore, it is reiterated and advisable that you get permission prior to sending your first email marketing campaign.

When you have satisfied the above requirement and are ready to send your emails, you will be asked some questions by the provider. This is a further attempt to advise you of the laws of email marketing and also to ensure policies are adhered to with respect to a method you used in garnering your first contact list. In addition, it is an opportunity to welcome you to the email marketing program.

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Now that you have satisfied the above criteria, you are ready to send your first email marketing campaign. However, after sending your first campaign, there is no need to manually time and follow through. Setting up an email marketing campaign allows you to set the time and frequency of trigger emails. These trigger mails are called autoresponders.

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