Instagram is one of the most effective social networks for professionals because it provides very interesting tools that allow companies to give their business a qualitative boost. If you have a company and you still do not have an account on this social network, in the following information we explain how to create an Instagram profile for your company and how to use it in a convenient way.
4 steps to create an Instagram profile for your business Turkey Email List
As with most social networks, you will see that creating an Instagram profile for your company is very simple:
- After downloading and running the Instagram application, you must open it and choose the option ‘Register’ to create an Instagram profile. It will then ask you to include your email address or phone number (you also have the option to directly log in with a private Facebook account).
- Then, when you are in your profile (main menu), access the configuration menu (gear located in the upper right part) and select the option ‘Change to company profile’.
- Advance on the screen by pressing ‘Continue’ until you reach the option of ‘Connect with Facebook’. Select the Facebook page of your business Turkey Email List to associate it with your Instagram profile – remember that you will only see the pages of which you are an administrator. You can only include one page and it cannot be a private profile, so if you have more than one page, select the one you use the most.
- The information you have on your Facebook page will be automatically imported to your Instagram profile. Make sure you add a phone, a physical address or an email so that potential clients can contact you. You can edit the information that appears on your profile at any time. You just have to access the configuration menu, select ‘Edit profile’ and go to the contact information.
One of the advantages of creating an Instagram profile Turkey Email List is the integration of content with Facebook. If you already had a profile on Mark Zuckerberg’s social network, it will be easier for you to be on Instagram. Now, it is important that you keep in mind that you have to take the same care in both networks. Another advantage of Instagram is in the storage capacity of good quality photos. We are also going to give you some tips to get the most out of this social network.
How to get the most out of a business account on Instagram
With the profile already configured, it is time to start using it in the best way. You can get the most out of it if you carry out practices like these:
Take care of profile information and bio
First of all, make sure the title and username clearly identify your brand. Likewise, it is advisable to add a short and attractive description in the biography that knows how to describe the activity of the company well.
Also don’t forget to add a link to your website Turkey Email List in the bio section, which you can update frequently. For example, when you put a new product on sale or during special offers or promotions.
Regarding profile photography, the appropriate size is 110 x110 pixels. Keep in mind that Instagram does not have the cover photo that Facebook or Twitter does have, so it is advisable to use a professional photograph with the highest possible resolution and that represents the image of the brand well.
Pay close attention to the content you post
Image reigns on Instagram and it is important that you offer content with added value that keeps the public and potential consumers connected. Don’t just seek to promote your brand or service, but try to entertain the audience as well.
The ideal size for photos you include in your posts is 1080 × 1080 pixels (maximum size 2048 × 2048). It is advisable that the images and videos of Instagram Stories are in square or vertical format and not in landscape mode, since the edges can be eliminated in the preview.
Accompany each image or video with a caption and hashtags – in moderation, yes – to broaden your reach. Also, don’t forget to include your collaborators Turkey Email List in the description, this way they will be more likely to comment or share your post.
Use hashtags to expand the reach of your brand
As you may already know, one of the best ways to expand your community is to use hashtags. These can help you expand your brand, find your target audience, improve your SEO, or organize your photo and video content.
Create a hashtag that is unique to your company, you can also use them to promote your products or to publicize offers that you have in progress. If you are running a special promotion, you can come up with a hashtag for people to use and give the campaign a wider reach.