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How to Gain Access to School Mailing Lists

Those who sell products from uniforms to SAT study guides find that school mailing lists are the best way to find new potential clients. Especially if your business is small and local, gaining access to the email addresses of parents and students who attend the schools in your area is crucial to attracting new customers. Though most business owners see the value of these lists, actually obtaining them can be difficult. Most schools, both public and private alike, work hard to protect the contact information of those with whom the school is affiliated. However, there are methods that anyone can use to acquire comprehensive student body lists.

Most private schools publish a school directory each year. These directories hold a wealth of information for small school mailing lists business owners. Everything from student and parent names to email addresses, phone numbers and mailing addresses are listed here, alphabetized for easy entry into databases. The easiest way to obtain a copy of this directory is simply to ask a member of the administrative staff or a parent affiliated with the school. If these methods fail, it may be possible to find this information online on the school’s website.

Local and national list brokers also sell these comprehensive lists for a fee. Generally, businesses may select names to be purchased based on the age of the student, the location of their school or home, or the name of the school that they attend. When buying these lists, it is important to confirm that they are updated at least annually. This way, you can rest assured that all the contact information and data on grade levels is still correct.

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Post a sign up sheet in your schools of choice. This is perhaps the most straightforward way to collect the email addresses of the students who are your prospective clients. In order to post such a sign-up list, it may be necessary to offer an incentive, such as free SAT study lessons or a gift certificate for your uniform supply company. Teens, much more so than are adults, are often willing to share this information when an incentive is offered.

For companies that wish to advertise to teens and their parents, school mailing lists are great resource for building your lead base.

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