Now that you know what it consists of, we are going to talk about the steps you should follow to create an effective strategy, with which you can benefit from the advantages of this marketing technique Japan Email Database.
Step 1: Inquire constantly investigate the most current news of your sector
Observe everything that happens around you. You must be constantly updated with everything that happens in your sector to be able to make it exclusive, even before they occur.
Yes, sometimes you even have to anticipate events or events that you know will happen, document them and be the first to announce the news.
Step 2: Find the relationship between the news and your brand
This technique is to create a content that not only tells the news, that is the task of the media and news agencies, but that relate to your brand.
Therefore, it is essential that you refer to the news and use it to launch a message to the audience that has to do with your brand.
It can be an opinion regarding what has happened, or a product or service that contributes or helps solve the situation that the event has generated, among many other examples.
Step 3: Spread the content on your communication channels
They can be your social networks, your website, a Newsletter, etc. You must disseminate the content you have created without losing a minute since the fact in question occurs.
You can not “kidnap the news” if it escapes you; Therefore, the key is over time.
After spreading the content by throwing that brand message to your audience, it is this together with the means that are responsible for expanding your message even more, due to the large volume of searches that will be on the subject in the following hours socialposts.