Viral Marketing is a relatively new strategy to do one thing: spread the word that your website exists and is worth visiting. No, you don’t create an actual virus, as in a computer virus, you create a “buzz” to get people talking about your site or something unique within your website. When word spreads fast, you have created a word of mouth referral system that gets around the social community in a viral fashion.
It doesn’t matter if you have a superb product or an incredibly well designed weight loss website, if people don’t know that weight loss email marketing your site exists, you are not going to be successful. Worst of all, your weight loss business could just get killed.
Viral Marketing also known as Viral Advertising is a marketing strategy used to build the public awareness of one’s product or company. They use many forms of media to distribute the “message” to the public without actually promoting the product as they would in a conventional advertising piece.
The way this is done by the advertiser however, must be clever and creative for it to work. For example, if a weight loss business created a viral video about someone losing weight, but without saying that it was the result of using its weight loss system, and if the content of the video was so funny or otherwise worth passing onto everyone the viewer knows, that would be a viral advertising example.
The advertiser gets free advertising, but in a subtle indirect way. People are not virally spreading the word how great your weight loss business is, rather they are passing along to family and friends the amusing content rather than who is behind the content.
This unique content could be a cool flash game, a funny video (people love animals), an amusing story and so forth. Of course, the company logo or other association would have to be clearly visible for people to make such association with the amusement, and as such, they unknowingly perceive the company in a positive light with the positive feelings they get from the viral media piece through association.
Consumers perceive these positive benefits as originating from the advertiser because of their association with the feelings weight loss email marketing perceived during the experience. It is the same as viewing an extremely slim and toned fitness model performing in a commercial while the consumer associates the benefits of the product symbolized by the physical condition of the model and could look the same or at least make progress towards that goal.
Viral marketing has become a popular means of advertising and marketing because once a campaign goes viral, the costs are very low. Viral marketing relies not on mass emailing to consumers, but relying on the consumers to email for them and the eagerness and excitement of people wanting to share something special.
Network marketers can use the weight loss product demand to create viral messages about their company or product by simply inserting the word weight loss in their email campaigns. “Hey Diane, did you see the gal on that weight loss commercial with the big….” Diane will certainly open her email since she recognized the sender.
Many companies offer incentives such as discounts or rebates to help spread their viral marketing efforts. Affiliate marketing weight loss email marketing can also benefit from using tactics that could be considered viral as well. Another technique to help spread the virus is to pay people to get the word out (in accordance with FTC rules of course).
The main advantage of viral marketing is that you are thinking “outside of the box”. Traditional marketing would call these techniques “publicity stunts” set up by the public relations agencies. Viral marketing is really not that different because the purpose is to create some kind of “buzz” that gets people talking, just to let them know that you exist and perhaps have to go to your website to find out more, or to see the video because that is where everyone is saying where it can be viewed.