In addition to collecting and storing data, Google Analytics organizes it in standard reports to facilitate its analysis. Depending on your professional profile and the objectives you pursue, there will be reports that are more or less relevant to you Kuwait Email Address.
Below we will review how and what to use some of the more common standard reports. We will see what information you can find in each one and how to use it for the growth of your Web project.
How to use Google Analytics to understand the profile of your users?
Analytics can give you valuable information to know how people visit your website.
»Geographic information report
With this report you will be able to know where the visitors of your pages live and what language they speak.
It will help you identify which markets and segments are most profitable and will also help you discover new potential markets for your business.
Go to Audience> Geographic information to view the report.
In Location you can check which regions your users come from. The report can give you information at the continent, country or city level.
In Language you will be able to know which are the languages most used by your audience.
Remember that the data comes from browsers, not from people.
Geographic information report
The language shown in the report is the language in which the browser is configured and the location comes from the IP address, which in some cases can be approximate.
»Reports on Demographic Groups and Interests
This report allows you to have demographic and interest data of your visitors.
Under Audience> Demographic Groups you will find information about the age and gender of your audience.
In Audience> Interests you will be able to know the interests that your users show grouped by different categories.
But how does Analytics get this data if the tracking code doesn’t have access to personal information?
It simply infers or deduces them from the browsing and purchase activities throughout the Internet registered in the browser cookie.
Demographic and interest reporting in Google Analytics
»Mobile devices report
This report will give you information about the type of devices that people use to access your website.
You can check the percentage of use of mobiles, tablets and laptops in Audience> Mobile devices> Overview. You will also be able to know more details about the most used brands and models.
Since Google imposed its Mobile First Index that your site is well adapted for mobile viewing is no longer an option but an obligation socialposts.