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How to use Google Analytics to measure the performance of your website?

Google Analytics events allow you to measure user interactions Kyrgyzstan Email List.

Interactions such as: document downloads, link clicks, form submissions, and video views.

These are the main examples of the actions that you can track in this way.

The events implemented on a page also generate a time stamp that allows adjusting the duration of the session, the permanence on the page and prevents false bounces from being generated.

You can configure the events using Tag Manager or ask your web developer for help.

The most relevant events at the business level can be transformed into Google Analytics targets to be considered as conversions.

In Conversions> Goals> Overview you can track your website’s performance in terms of conversion.

The conversion rate, the number of conversions and their value are essential metrics that you will find in this report. This is probably the most important report for any manager or director.

Site performance
As we have already mentioned, the measurement of objectives is a combination of business strategy and technical implementation and you may need help from a developer to carry it out.

We recommend that you follow these steps:
Set your business goals. Some common goals are: purchases completed, leads captured, phone calls received. You can set up to 20 different goals on your site to track.
Decide what you need to track based on those business goals. You need to identify what specific user action will indicate that the goal has been achieved.
Deploy the necessary events in the correct places on your page to track those actions (button, link, form).
Configure Google Analytics to recognize those events as conversions.
Establish an economic value for your conversions.
Here are some instructions from Google, in case you need more information, in case you need to learn how to create, modify or share objectives.

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conclusion
Google Analytics is capable of offering you a large amount of very valuable information to make the decisions that will lead you towards the success of your digital project.

Remember that identifying which are the most relevant reports and metrics based on your goals is essential to get the most out of this tool socialposts.

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