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How to use Google Analytics to measure the quality of your content?

In Analytics you will also be able to find relevant information to understand if your content meets the interests and search intentions of your users kuwait email addresses database.

Go to Behavior> Site Content to analyze the performance of each of your pages.

In Site content> All pages you can see which of your pages are the most visited.
In Site content> Landing pages, those that serve as input to your site will be displayed.
In Site content> Exit pages you will find out where the last contact occurs before the user decides to leave your site.
If I have a lead capture page, the best news would be to discover that the most common exit page is the one that is shown to the user thanking them after filling in the form.

To analyze how users perceive the quality of your pages, it is essential to understand the so-called engagement metrics.

These engagement metrics serve as indicators to be able to measure the approximate level of user satisfaction, with respect to a specific content.

»Pages / Session
It is the average number of pages visited per session. We can interpret that if a user visits many pages during a session it is because he finds the content presented to him interesting.

” Bounce Rate
This metric tells us the percentage of sessions that start and end on the same page. That is, the cases in which the user has loaded a single URL and then has not continued browsing other pages on the same site.

A high bounce rate generally indicates that the content is not relevant or attractive to users. However, this may not be true depending on the site.

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For example, a page containing a video that the user plays and then logs out would generate a bounce.

Later we will see how we can make this metric more accurate thanks to the implementation of events.

»Average duration of the session and average time on page
These two metrics will give you information about the time users spend on your website: how long a session lasts on average and how long users spend on each specific page. Users will spend more time on the pages that are most interesting to them.

Website quality
»New vs. recurring
That users visit your website again is undoubtedly an indicator that they are interested in your content and that you are building loyalty.

Recurring users are more likely to become readers, followers, or customers.

To find out this data, go to Audience> Behavior to find out what percentage of your users are new and how many recurring and how often and how often they return to your website socialposts.

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