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How to use Google Analytics to measure your Marketing actions?

Acquisition reports will help you understand how users have reached your site. You will be able to know which channels are attracting more visitors to your website and which Marketing actions are more effective Kuwait Email Database.

»Acquisition channels report
Here you can see reports with a breakdown of your different traffic sources.

Go to Acquisition> All Traffic> Channels to get a quick breakdown of your traffic sources.

By default Analytics groups traffic in the following channels:

Direct / Directo: in this channel you will see the visits that came to your site by typing the URL directly in the navigation bar or thanks to the list of bookmarks.
Organic Search / Organic Search: shows users that come from organic results in different search engines.
Paid Search / Paid Search: This channel groups users who come from paid results in different search engines.
Display: here are the visits that came to your site by clicking on a banner.
Referral / Reference: this channel groups users who come through a link located on a website other than yours.
Affiliate / Affiliates: in this channel you will see the traffic referred by your affiliates.
Social: this channel shows users who were in a social network before reaching your website.
eMail / Email: here you will see the visits that come from emails.
You should know that if Google Analytics cannot determine what source of traffic the user comes from, it adds it to Direct.

In Acquisition> All traffic> Source / Medium you will be able to consult in more detail the origin of your Web traffic.

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The source is the page of origin where the user was before landing on your page and the medium is the Marketing strategy that has managed to take the user from the other website to yours socialposts.

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