User experience has become one of the key factors in SEO Sudan Email List, especially after the latest changes in Google’s algorithm.
When creating and maintaining our website, we have to take into account multiple factors that influence the user experience. Here we are going to focus on one that you may be overlooking: HTML anchors or HTML anchors.
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How to use HTML anchor to improve UX user experience
What is HTML anchor and how does it work?
HTML is a markup language that allows us to indicate the structure of our website Sudan Email List by means of tags.
In HTML, anchor tags or anchor tags are used to create links. To do this, we use the tags and the “href” attribute, which indicates where the link goes Sudan Email List. We may use these tags to create clickable links to other pages on our site, to sections of the same page, or to external pages.
When we create text links with the tag, we must include an anchor text, that is, the clickable text that is displayed on our website. This text is very important in SEO Sudan Email List, since Google uses it to know what the link is about and what type of content it points to.
Benefits of using HTML anchor on your page
For user experience (UX)
HTML anchoring can help improve the user experience, as links are a key element in helping users navigate your website.
A good UX practice is to create an index for long or visually dense content and include anchor links to the different sections Sudan Email List. In this way, when a user lands on your page, you can quickly see which sections your article includes and go directly to the ones that interest them the most, without having to search for them by scrolling.
In the same way, including links to additional content on your site or from third parties can also improve the user experience, since they help to provide more valuable content. It is very important that all links are correctly labeled and descriptive.
For search engine optimization (SEO)
The HTML anchor can influence your positioning indirectly, both by improving the user experience and helping you reach “zero position” or featured snippet Sudan Email List.
In 2021, Google published the Core Web Vitals update (main web metrics in Spanish). The new algorithm gives more importance to the user experience when deciding the positioning of a website. One of the main factors it takes into account is interactivity Sudan Email List, which means that Google now pays more attention to the way users interact with pages, including how much time they spend on them.
If when entering your page the visitor cannot quickly see what it is about, it is very likely that they will abandon it, leading to a higher bounce rate and therefore worsening your main web metrics and your positioning. Therefore, including Sudan Email List an index with anchor links to titles and subtitles helps you improve this factor.
In addition, the links to the different sections of the page can also become featured snippets on the Google results page. When a result reaches the coveted zero position, the anchor links can be displayed as a list, indicating to users what content can be found.
But that’s not all: Google can also include anchor links as part of standard search results. This makes users have more information about the content that they are going to find and increases Sudan Email List the chances that they will click on any of the links and become visitors to your page.
In summary, although Google will not penalize you for not using HTML anchoring, adding anchor links whenever necessary helps you to better inform search engines about the content of your page and to get users to reach exactly the content that interests them Sudan Email List. All this contributes to improving both the user experience on your website and your search engine positioning.
7 best practices in HTML anchoring
You can add anchor links anywhere on your website, including images. However, it is best to include them in titles and subtitles Sudan Email List, since this way you can summarize the content of your page for both visitors and search engines.
When you add an anchor link to a title, the text in that title becomes the anchor text for the link. Therefore, it is important that the titles and subtitles are relevant Sudan Email List, include keywords and inform the user of the type of content that they will find.
Try to make your anchor links a phrase, not a single keyword. Links with……………………………..