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How to use Instagram profiles for businesses

At the time we announced the arrival of Instagram profiles for companies with three new tools, the novelty of the photographic social network for all those who have brands or businesses with an online presence. If this catches you again, don’t worry, because today we want to explain in a few steps how you can (and should) use Instagram for business Equatorial Guinea Email List. In fact, in addition to the features of the new business profiles, Instagram has Insights or more powerful statistics tools that are sure to be very useful for your company. Likewise, Instagram has also launched new promotion methods. But do not worry. We will tell you everything in what follows.

How to activate Instagram profiles for companies
The Instagram business profile will help you connect your business Equatorial Guinea Email List with your audience. Once you convert to the company profile on the social network, you will be able to add information about your business, which will make consumers reach you with a single click on the Contact button. But also, as we anticipated before, it has Insights and promotion tools that will help you understand and reach your audience in a more effective way.

How to start with your company profile?

  1. Change your normal profile for a business profile on Instagram.

Enter your profile, and in the gear icon (in the upper right part) you will have the option to click on Change to a company profile (Business Profile).

Instagram for business 1

  1. Connect your Instagram business profile with Facebook.

Once you have switched to the company profile, you must connect it to your Facebook page.

  1. Enter your company information.

When connecting your Instagram business profile to Facebook, it will automatically import the business information you have on your Facebook page Equatorial Guinea Email List. Just in case, check that you have all the information: phone number, contact email, address, etc. And don’t forget to save them!

  1. Your Instagram profile for companies.

With the previous steps, your business profile on Instagram should be ready. You will be able to modify your data, you will only have to access “Edit Profile” or the contact information.

Instagram Insights: all the information of the company profiles on Instagram
Instagram Insights are the new statistics tools offered by the social network, which will allow you to check your audience: who are your followers and what are the contents that interest them the most, being able with this information to adapt your publications to their tastes Equatorial Guinea Email List. To access the Insights you must have the Instagram company profile activated. Once inside, you must click on the icon in the upper right part located next to the gear (circled in the image).

Instagram for business 2

The first section that appears on the Instagram Insights page shows the total impressions or the time your posts have been viewed in the last 7 days. If you click on See more, you will be able to see which are your most popular posts, ordered according to the number of impressions.

Instagram for business 3

If you want to see the statistics of a specific publication, below each one of them you have the option See Insights. A faster way to access the information in that publication.

There is also a third section on the Instagram Insights page, and it is the one referring to the followers. This section shows you the times when your Instagram followers are most active. If you click on See more, you will be able to see all the graphs in this regard that the social network provides you.

How to use company profiles on Instagram to promote your brand
With this new tool for Instagram business profiles, you can create promotions in a few steps, to get more audience. How? We explain it to you in a simple way:

Each of the Instagram posts gives you the option to click on Promotion, as shown in the photo. Once inside, you must choose your business objectives, which are summarized in two options: that the public visit your website, or make a call to action.
If we choose, for example, the call to action button Equatorial Guinea Email List (Action Button), we will access a page where we can add our web address, contact information, etc. You also have the option to select your audience (their characteristics or location), as well as the estimated budget and duration of your campaign. If you have a Facebook Ads account, it will be used to pay for the promotion on Instagram. To see how your campaign is developing, you can click on the Promotion button and check the data.

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