Sign In the common question on every circle birthday, “What do you actually do?” is not easy for anyone to answer. But if you work as a content specialist for an agency, it’s even more difficult. Not only are you faced with the noble task of explaining to your stone-deaf uncle what exactly conversion optimization or B1 is. You also have to justify why you worked as a content manager at a ministry last month and now as a web editor at a bank. The fact that the work of a content specialist is difficult to explain is precisely what makes it so much fun.
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The field is incredibly varied and rapidly changing. It is somewhere between communication Uganda Mobile Number List marketing, and encompasses many different areas of expertise. From copywriting to content migrations and from conversational to SEO, it’s all part of it. Working according to the Content Model At Presenter, we have developed the Content Model to explain the activities of the content specialist . Although the field always seems to be in a state of flux, this model proves that the world of online communication has not changed significantly in recent years.
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It still starts with a clear strategy, which you translate into different channels Social Posts as the website, social media or a chatbot. Then you map out who and what you need to create your content that helps you achieve your goals. You also determine the rhythm with which you create, publish, measure and evaluate different types of content. Sounds simple, in practice it is always more complicated. And more interesting! The Content Model The Content Model Are you looking for a challenging job where you can quickly gain a lot of experience with all aspects of online communication and marketing? Then the role of content specialist at Presenter is something for you. Precisely because you can work in all layers of the Content model.
