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In-App purchases are consolidated as a business model for free mobile applications

The app stores of the main mobile developers have found free applications to be an important source of income. According to Distimo shows, in less than a year the income from sales made in this type of application has increased considerably, thereby inflating the coffers of Apple and Google. The data indicates that, leaving advertising benefits aside, 98% of Google Play’s revenue, along with 92% of Apple’s app store, came Dominican-Republic Mobile Database from purchases made in free download apps (In-app). A significant increase from 89% in Google’s bottom line, along with 77% in Apple’s case in just 11 months.

On the other hand, these income from payment applications has decreased notably in this same period. An especially evident decrease in the case of Google Play, which has gone from a 6% to a mere 1%; while the apple firm has lost more than half of the income from these applications (11% vs 4%).

Dominican-Republic Mobile Database

Distimo data also show an increase in the market share of the Google factory. Despite the fact that Apple continues to reign, Android has managed to snatch 7% from it in the last 5 months. Thus, in November Google Play recorded 37% of revenue, while in June it only had 30%.

On the other hand, eMarketer highlights the leading role of mobile games as a source of income. According to its figures, the Brother Cell Phone List income from these applications accounts for 41.4% of the profits, including both advertising and purchases associated with recreational activities. In March PlaySpan showed the willingness of mobile players to invest in these types of applications, in order to improve their gaming experience. To the point that 8 out of 10 players spend more on these types of games than on paid ones.

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