The young Valencian influencer Violeta Mangriñan who has decided to raffle off her Audi A1 through a raffle on Instagram. It is no secret to anyone that influencer marketing is a branch of marketing that moves millions of dollars around the world.
The figures around this Senegal Mobile Database marketing technique make it clear why it has become one of the professions or trades of the “new era” in which more and more people want to develop.
The influencer marketing numbers
Recent studies indicate that the influencer marketing industry will be worth $ 10 billion by 2020, thanks to the fact that 43 percent of marketing teams experiment with influencer marketing actions to define the real value it brings to their brand .
In the midst of a context in which BTL activities, point-of-sale promotions and spectacular ones, among others, lose ground to the isolation measures imposed by health authorities in different markets around the world, these advantages seem to gain weight. the eyes of the marks.
Although the figures are growing, the truth is that competition in this field is also, so that for the “more conventional influencers” gaining relevance in spaces such as Instagram or YouTube is increasingly difficult.
A new kind of influencer
With this in mind, it is relevant to recognize, for example, that virtual influencers are taking an especially important role within these investments, where their earnings today are greater than what an average worker receives each year.
To understand the phenomenon, it is necessary to see what happens with Miquela , a virtual influencer who has gained special relevance in the field of fashion within Instagra, and who with 2.6 million followers is among the list of 25 people most influential according to Times magazine.
This hyper-realistic robot charges for each sponsored publication about 7,211 euros according to the invoices of the Profit Calculator for Instagram Influencers , which in a year represents income of 10 million euros, a figure that, according to OnBuy calculations, is 353 times more than what workers in Europe earn on average.
Raffle your car and break records
Given this, we have seen desperate acts with which hundreds of influencers have sought to maintain relevance and perhaps, the last in this sense, is signed by the young Valencian Violeta Mangriñan who has decided to raffle off her Audi A1 through a raffle on Instagram.
To win the striking award, the rules are clear and simple as published by the influencer herself:
“1.- FOLLOW my Violet_mangrinyan and @verseapp
2.- COMMENT on this photo mentioned to 1 friend. (You can comment as many times as you want, the more comments, the more chances of winning).
3.- STORIES: Share the draw in stories to have an extra participation ”.
As expected, the Brother Cell Phone List publication has generated what the influencer expected, hundreds of comments and content around her profile.
At the end of the note, the publication has more than 575 thousand 444 likes and almost 11 million comments.