Defining what a marketing information system is, we can say that it is an organized set of procedures and methods that continuously collects, classifies, analyzes, evaluates, stores and distributes convenient, timely and accurate information, for the use of decision makers. This system can be known as SIM.
As the SIM is an information system, it has the same process as any information system which consists of data entry, which is stored and processed and a result Jamaica Email List or output is obtained which serves to provide feedback to the system and generate an improvement. keep going. This process can be seen in fig. 1.
To generate the appropriate information system, it is advisable to follow the steps described in figure 2, since they provide a general frame of reference that can be customized according to the business requirement.
However, there are many ways of applying marketing in business Jamaica Email List, and practically any type of information that is generated that has to do with the product as well as its uses, advantages and disadvantages or with customers and their perception of the product or their tastes, needs, etc. It can be used by people related to the marketing department to increase sales and thus business profits.
It should be noted that the information systems applied to marketing Jamaica Email List have a very long history that goes back to the beginning of radio when the bidders announced their products to make them known to as many people as possible, later television has been very useful for increase economic development by offering products to potential customers, making them known and even showing the product, but currently one of the most used resources in terms of information systems applied to marketing are electronic pages on the Internet, which are very Success due to low cost of implementation and maintenance and global reach even though the product is only offered in a certain region.
This type of technology provides the support that a business Jamaica Email List can find by showing its products or services to anyone who has access to a computer connected to the Internet, and this is where we can ask ourselves, do I need an Internet page to be competitive? In particular, I consider that the answer cannot be absolute since it may vary depending on the market situation as well as the focus of the product Jamaica Email List, the competition, etc. An example would be a business that sells products directly to the end user that has a presence in various parts of the world with national or international competition and whose product is aimed at a market where the use of the computer is common Jamaica Email List, the most certain is that the answer be a resounding yes since it is most likely that some company that is competing will take that step that can become a competitive difference and thus win the market to the one that does not, however if we are talking about a business that Your product is very focused on a certain market where it is not common for the customer to use a computer, perhaps it is not necessary to maintain the same level of sales or profits generated.
Diagram of steps to follow for the development of an information system
Fig. 2 Diagram of steps to follow for the development of an information system
This creates another dilemma; The fact that up to now the objective of generating profits is being met does not imply that it will always be that way, so the problem would be to decipher whether the market will remain as it has been until now or in the not too distant future the trend of Consumers or the market itself are going to change, perhaps at that time there is no uncertainty that something external will change the current situation, but we must remember that it is unlikely, as the world history, where the change in the way of marketing products has evolved. Therefore, taking an early decision can generate an advantage when that moment arrives or an added value in case of not having said change and this would be to anticipate the client’s needs, which can be seen as a good strategy and provide a better position to said change. business.