This is demonstrated by the new report “Actualydad November 2013” developed by Ymedia, in which it analyzes and summarizes the main developments in the digital world. According to data from the Iceland Mobile Database third accumulated of the General Media Study of 2013, 14.7 million users used instant messaging yesterday, 62% more than in 2012. The set of applications such as WhatsApp or Line are close in number of users to e-mail, which continues, for the moment, to be the main communication tool for Internet users. Twelve million Spaniards are users of social networks, while 2.2 million surfers connect to the network of networks to play online. Social networks increase their users by 14% compared to 2012, while online gambling grows over 40%.
The Interactive Advertising Bureau published in November the results of advertising investment in digital media for the first half of 2013. Investment in digital advertising in Spain remains stable at 429 million euros. Investment in search engines, with 59% of the total, continues to exceed investment in display. Automotive, finance and insurance stand out from the other sectors in digital investment. In terms of formats, streaming video increased by 6% and integrated formats continue to be the most used. Especially noteworthy is the growth in mobile investment, which grew more than 20% compared to 2012 after reaching 14.8 million euros.
During the month of November, the expected Xbox One and Play Station4 launches took place. Next-generation consoles will compete for share of the video game market after a strategic arrival on the market, practically at the same time and a month before Christmas. Technically they are quite similar products, highlighting the Microsoft console for being a more complete entertainment device (internet, movies, music …) than Sony’s, more focused on video games. The most successful company in terms of its communication and advertising campaign will probably be the one that will convince the most consumers.
The digital currency Bitcoin has Brother Cell Phone List experienced exponential growth, reaching over $ 1,000 per unit at the end of November. The enormous speculation with the price of the virtual currency, which allows to operate in anonymity, has caused a large increase in its price. Despite being legally recognized by the US Government, electronic currency is not without controversy as it is used for illegal transactions on the network and has shown security deficiencies after the numerous thefts of large amounts of Bitcoins carried out by hackers.