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Instragram protects minors from other users and filters their ads

In a preventive move, Instagram has just updated its account policy for underage users, which will be configured as private by default Cambodia Email List. In addition, the Facebook-owned application will implement a system to prevent and stop unwanted interactions with adults. Thus, from this week and globally, the platform will put the lock on these accounts, instead of giving them the option to choose between public or private, as it has been doing so far.

The company itself has explained through its corporate blog how this new functionality will work. With this configuration, people are forced to follow the account to be able to see the content they share, also in the Stories or in the video reels. Users who meet this profile will receive a notification where they will be informed about the conditions of a private account, although Instagram states in its statement that young people will continue to have the ability to change the settings to “public”, so the success of this initiative will ultimately depend on the community. This exemption is intended above all for content creators who come from other social networks such as TikTok or YouTube and who are looking for a global range of action.

On the other hand, Instagram has established a protocol with which it wants to prevent certain adult accounts from interacting with minors. Thus, the platform ensures that it will be able to identify profiles that show “potential suspicious behavior” and will do so taking into consideration issues such as whether they have already been previously blocked or reported by other young users. Likewise, these profiles will find their interaction with the protected accounts limited, preventing them from being able to locate them through their user names or the comments they leave on other publications.

The Instagram changes that affect the accounts of minors will first be implemented in markets such as the United States, Australia, France, the United Kingdom and Japan and later become global. “We believe that private accounts are the best solution to protect them, because they allow us to keep track of who sees or responds to the content, as well as avoid monitoring the use made of the Explore function or hashtags,” they explain from Instagram.

Instagram restrictions affect minors under 16 or 18 depending on the country
The company’s decision is based on an investigation carried out in which they found that 90% of the youngest users opted for a private configuration. Regarding the age from which the restrictions will apply, Instagram uses the term “minor”, ​​although it explains that, depending on the country, it will affect users under 16 or 18 years old. “While most platforms have set their minimum age at 13, there really is no switch that makes someone ready to fully participate in a social network,” said David Kleeman, Vice President of Global Trends.

In addition, Instagram is going to set new conditions on advertising for minors. “We will only allow advertisers to target people under the age of 18 based on their age, gender and location. This means that the options that they had until now, based on parameters such as interests or their activity in other applications and websites, will no longer be available to advertisers, “says the company, which recalls in its corporate blog entry that these measures will also apply on Facebook and Messenger.

Regarding this decision, Instagram recalls that it already offers its community the possibility of choosing to receive ads based on their searches or interests, but considers that, after listening to “associations in defense of the rights of youth, the most sensible thing to do is apply a preventive approach to how advertisers can reach young people ”. When these users turn 18, they will receive a message about how they want their advertising experience to be. With this fence on certain advertising activities, the social network wants to avoid situations such as those of its parent company, Facebook, which allowed young people to receive messages related to risk investments, tobacco, alcohol, games of chance or extreme weight loss socialposts.

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