Consumers still don’t feel the need to change their payment habits. They are used to taking the card out of the wallet or the cash and still the France Mobile Database industry has not given them sufficient reasons or the guarantees and security necessary to stop doing so. After the novelty fever has passed, mobile payments have suffered a little disaffection from consumers and it is still seen as a longer-term solution.
The results of a Harris survey of more than 2,500 American adults reflect this. Interest in using the phone as a wallet has waned, where to store all identification data, card loyalty programs and other documentation. This year 26% of those surveyed said that this possibility would make them lean more towards mobile payment, but the figure has fallen four percentage points compared to last year.
64% of those surveyed by Harris hope that one-click payment from mobile will one day replace card payment, and 59% believe that we will end up using it instead of cash. But not in the short term. According to the survey, no more than a third of Americans believe that this will happen within five years, and more and more people think that mobile payment will remain a simple technological threat that will not work.
The results come after more and more users have had the experience of conducting a mobile transaction first hand. 32% of Americans have already passed their credit card through a smartphone accessory and 17% have passed their phone through a special receiver on the cash register.
Still, motivation is lacking. More than half of North American users see no reason to switch to cash and credit cards (53%). But 24% would be interested if they could use the current points programs and the like that they currently have on their credit cards on mobile payment platforms. Although this percentage has dropped four points compared to last year.
Security and privacy issues bear a lot of responsibility in this trend. More than half of consumers, 53%, are concerned that highly sensitive personal information is stored on their mobile phones and 47% would not transmit that information to a seller’s device.
The decrease in the interest that users expressed last year for this type of technology may be an indication that the Brother Cell Phone List utility or benefit that was initially seen has fallen slightly with the first uses. To this is added that perhaps a decisive bet and a powerful call to action has not been made by the brands and businesses that are implementing it. However, once the security barriers it requires have been overcome, it can be a great opportunity for brands, especially those retailers who want to gain competitiveness in the face of electronic commerce by speeding up payments at their checkouts and avoiding long lines for their consumers.
