IWALL, faithful to its 100% digital origin in DOOH environments and a leader in technological development, launches a new Mobile, Retargeting and Location marketing platform, MOBiWALL, in Spain, Peru and Colombia 美国电话号码表.
In 2019 and as the culmination of its 10 years of life, it presented to the market Iwall Audience, a platform whose objective is to better understand the audience of the shopping center environment in which IWALL is present, helping agencies and advertisers to segment and plan better your campaigns, to achieve a much more qualified impact and to measure your return.
This new tool, MOBiWALL and its integration with Iwall Audience, responds to the demand for increasing user knowledge. It is about generating, through the mobile devices of the audience previously exposed to the IWALL circuit, additional selective, related and personalized impacts based on the user’s profile, causing a multiscreen effect and multiplier of brand recall.
The shopping center environment even allows you to contextualize the campaigns and redirect the audience towards the premises with offers and promotions, cinemas, restaurants and supermarkets, increasing the chances that it will revert to higher sales.
The data intervenes in all phases of the process, allowing the optimization of the campaign and obtaining valuable information before and after the campaign.
Interactive campaigns, campaigns segmented according to the audience, geolocated or dynamic based on online data that allow you to change creativity in real time based on various parameters, special actions, spectacular marketing, and now also Mobile campaigns.
All this aimed at improving the user experience, their affinity, interacting with the brand and increasing their memory at the time of the purchase decision. socialposts