What is striking is that Twitter did not allow Biden to inherit the followers of the POTUS account. Your community will start from scratch. After the inauguration of his new position took place, Joe Biden became creditor of one of the Kazakhstan Mobile Database most valuable assets during the presidency of Donald Trump: the POTUS Twitter account and decided to send his first message as president of the United States .
And it is that once the inauguration of the democrat was completed, the now new administration of the American Union received the accounts that from now on will be managed by his team to build democracy from social networks.
Biden stays with POTUS
Although the transfer of these properties at any other time would have been irrelevant, the truth is that given the latest events as well as the weight that Trump gave to these channels during his administration, some details in this regard are relevant.
In principle, it is fair to mention that archival posts from the Trump administration were migrated to the POTUS45 account, in the same way that former President tweets Barack Obama’s were transferred to the @ POTUS44 account.
What is striking is that Twitter did not allow Biden to inherit the followers of the POTUS account, this even though in the case of Trump, his administration was able to keep those who had joined during the Obama term.
A community from scratch
This means that Biden must create a community on Twitter from scratch, a situation that, although not usual, would not be a problem if we consider that a few minutes after the account was delivered, it already has 2.4 million followers.
Although there are no clear reasons why Biden did not inherit Trump’s followers, the most obvious explanation could be the constant messages issued by the now former president that ended with a block on many of his social media accounts.
Without further explanation, Biden issued his first message from this account where he said:
“There is no time to waste when it comes to tackling the crises we face. That is why I am turning to the Oval Office today to get down to business and offer bold action and immediate relief to American families. “
The role of Twitter and social networks
Social media and, in particular, Twitter became a vital arm for the policy implemented by Trump.
So much so that the management of these accounts by the businessman was a great business for Twitter that with his departure from the White House and the suspension of accounts resulted in significant losses.
At least that is what some analysts expected a little less than three years ago, when Trump’s campaign around fake news was a great boost for the social network.
At the time, Monness Crespi Hardt & Co analyst James Cakmak, in an interview with Bloomberg, indicated that Twitter would lose about $ 2 billion if Trump left the social network, which would cause a drop in the price of the actions; so it would be a sixth of the commercial value of the social network, which is estimated at 11.9 billion dollars.
Cakmak referred that the social network would have a loss in “intangible value” because the campaign undertaken by Trump to the “Fake news” of various media added to the value of Twitter as a brand; Should the executive from the neighboring country to the north leave or close his account, investors would see the company less relevant, and therefore less valuable.
The analyst specified that half of the users who joined the social network in March of that year were due to a political impulse; “There is no better free publicity in the world than that of the President of the United States,” said James Cakmak.
The theory had all the support if we consider, at least, Trump’s activity on the social network. Figures provided by Statista indicate that Trump tweeted or retweeted approximately 3,500 times in 2018, 7,700 times in 2019 and more than 12,000 times in the past year.
Along the same lines, estimates Brother Cell Phone List published by The New York Times reported that the president of the American Union was tagged on Twitter at a rate of a thousand times per minute, while his most active day was last June 5 when he sent 200 tweets or retweets, breaking a previous record of 142 submitted during his impeachment on January 23, 2020.
In this way, it is estimated that during his first year as a resident of the White House, Trump issued an average of 5.7 tweets, a figure that grew to 34.8 times a day on average during the second half of 2020.