Under the title of “We are very good”, this is the first campaign launched by the pizza brand after the arrival last June of Jesús Cubero to Food Delivery Brands – Telepizza parent company – as Global Marketing Director Ireland Email Address. “We have to go back to being the iconic brand that we were, connecting again with our consumers and attracting new generations through distinctive advertising and the taste of our pizzas,” said Cubero.
“We have been going unnoticed in the advertising block for a long time”
The manager claims to have made a “detailed review of our assets and of the advertising we have done so far”, thus acknowledging that “perhaps it has not been the most distinctive or the one that best praised our pizza. We have been going unnoticed in the advertising block for some time. and we have lost our connection with the youth. “
Hence, Telepizza is working in a new brand communication territory. “This campaign is an exercise of transparency and honesty with our clients and speaks of that moment in which we are, which will lead to the beginning of the new Telepizza that we want to be, mixing relevant innovation and disruption in advertising”, says Jesús Cubero.
Jesús Cubero, new Global Marketing Director at Food Delivery Brands
Telepizza joins forces with Mondelēz for its Oreo pizza and is positioned in a commitment to the “dessert”
Thus, it is anticipated that the new advertising strategy will use humor and self-control as marketing trends to recognize mistakes and turn pizzas into protagonists. On the verge of turning 35 years of history as one of the most recognized brands by Spanish consumers, Telepizza is immersed in a process of brand renewal and transformation socialposts.