And it is that the departure of Messi is a hard setback also for LaLiga, which hours before the FC Barcelona statement presented the so-called Impulse Plan Turks and Caicos Islands Email List, endowed with 2,700 million euros, with which it intends to clean up Spanish clubs and which has been signed with the capital fund CVC. This will receive 10% of the business in exchange for the monetary injection, which some indicated could facilitate the registration of Leo Messi by FC Barcelona, an entity to which approximately 250 million would correspond. But as with the question of the salary limit, the distribution of funds from the LaLiga Impulse Plan is clear: only the 15% that each club receives may be used to increase the salary limit or to signings.
It also remains to be seen whether the absence of Messi could delay or change the terms of the LaLiga agreement with CVC, against which FC Bacelona and Real Madrid have positioned themselves and against which other clubs such as Athletic Club have reluctance. “This plan may lose steam now, but it is a real oxygen balloon for many clubs, which also has a varied but well-specified destination, with the aim of reducing debt, improving infrastructure or easing the pressure of compliance with the salary limit. ”, Declares to Reason.Why Carles Murillo, President of the Spanish Society for Sports Economics, who emphasizes the fact that 10.95% of the business will go to CVC, the issue most criticized by the two big clubs.
For the entity chaired by Javier Tebas, Messi’s abandonment of the competition comes just when he has to negotiate television rights for the next triennium 2022-2025. Currently, Telefónica owns them and pays 980 million euros for them each season, but Laura Abasolo, the operator’s Director of Finance and Control, acknowledged in May that it would be “great” to renew the contract downwards again. In an interview with Bloomberg, Abasolo explained that in the last auction, Telefónica had bought the rights with deflation, something that they hoped to repeat in the new triennium and that could be confirmed without the participation of the Argentine footballer.
This highlights the decapitalization in which Spanish football is immersed, which in recent seasons has lost such media players as Cristiano Ronaldo, Sergio Ramos or Neymar, personal brands that have not been replaced by other comparable ones, although it should be noted that The replacement of these players with regard to commercial impact is not easy except for isolated cases such as Kylian Mbappé, PSG player. This reflects a paradigm shift in the world of football itself, where brands have increasingly become global benchmarks that transcend footballers.
In fact, Real Madrid and FC Barcelona are the two most valuable football brands in the world, according to the latest edition of the Brand Finance ranking, with valuations of 1,276 and 1,266 million euros, respectively, ahead of English clubs. But if there is a player capable of sustaining and impacting the value of a sports brand, it is Leo Messi, to whom other intangible and emotional values are associated, such as his belonging to the Barcelona team since he was a child, where he also became a product. 100% LaLiga, since he has not played in any other national competition socialposts.