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LaLiga seeks to reinforce its brand through all associated clubs

And it is unquestionable that Real Madrid, FC Barcelona and to a lesser extent Atlético de Madrid, as global locomotives of the competition, will be the most benefited by this operation, but all the teams associated with LaLiga will receive money, even the new ones dhl botswana email address. promoted to Second. This is part of a global approach to competition as its own brand, beyond private entities, where a joint management model is to be sold. The best display of vision is reflected in the advertising campaign for the 2021/2022 season of LaLiga Santander and LaLigaSmartBank – they start on August 13 – that has just been presented and in which fans appear with merchandising from teams such as Cartagena, Mirandés or the Amorebieta.

This creative work has been carried out by La Despensa, it is called “Play LaLiga” and its protagonist is the artist Camilo, who has covered one of his songs to compose the “Kesi LaLiga Official Version”, with which the competition is committed to music as a creative vehicle. The focus, according to the creators, is on the youngest audiences, but above all it anticipates a fact that has just been confirmed, such as the return to the stadiums.

LaLiga will start with a capacity of 40% in the First and Second Division stadiums
Although the health situation makes it necessary to reformulate the measures adopted almost every day, the Government has advanced that the document that will regulate attendance at sporting events between August 13 and 29 will reach the next Interterritorial Council. It states that there will be a maximum capacity of 40% in outdoor sports venues in LaLiga competitions and 30% in closed halls such as those of the ACB. The mask will be mandatory at all times, being required to maintain an interpersonal distance of one and a half meters and food or drink may not be sold. In addition, access to the stadiums of the subscribers of each club will only be allowed to ensure greater control, so the attendance of visiting public will continue to be banned.

All in all, this measure will serve to partially alleviate the losses, recovered in the form of membership cards, and will create an environment that, although in the antipodes of a great sporting event, will allow a sport that continues to have to see the light at the end of the tunnel. in the fans its main value. LaLiga’s own campaign demonstrates this, with the fans as the absolute backbone and that they have been forced to follow the teams from a distance, which has also caused changes in consumption in which the Spanish competition sees an opportunity.

“Since 2017, fans under 24 years of age have grown 10% in Spain,” said Eva López, LaLiga’s Global Brand Director, in presenting the announcement for the new season, a high and clear focus that is on in line with the strategic objective set by Javier Tebas after the agreement with CVC: “To turn LaLiga into an unprecedented global digital entertainment company.” And for this, the competition has long been opening its brand to platforms, a window that goes beyond linear television, which, it should be remembered, continues to be the main contribution of most teams in the form of audiovisual rights socialposts.

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