Revenue growth has been recorded in all regions and specialties
The companies have improved their growth forecasts for this year
With the publication of the WPP group data today, August 5, the round of presentation of results for the second quarter of the five major global advertising groups has been completed, and the figures show a very positive reality, with high organic growth and improvements in annual projections university of benin email address.
Data from the WPP itself, and from Omnicom, Publicis Groupe, Interpublic and Havas Group have led those responsible to be optimistic and to comment that, in general, business levels prior to the pandemic have recovered a year earlier than expected.
The groups point to the strong demand for digital services as one of the factors of the recovery
Likewise, WPP, Interpublic and Publicis have made public improvements to their growth forecasts for this year, although all CEOs warn that the pandemic is still a reality and poses a serious threat to public health around the world.
The recovery of the groups’ business has spread, according to the data they provide, to all their business areas and to all regions.
In any case, the groups allude to the very strong demand for digital services and, from the market point of view, it can be observed that the growth rates of the United States are somewhat lower than those of the rest of the world, probably due to the fact that the The North American country’s economy suffered somewhat less than others from the impact of the coronavirus.
The organic growth of all the groups clearly speaks of the strong rebound that their income has experienced compared to the same period last year, when the economic crisis caused by the pandemic reached its point of greatest severity. The figures range from 15.8% for Havas Group, the lowest, to 26.4% for WPP, the highest socialposts.