If you have a new product to sell, or if anything has changed with your company that’s newsworthy, like even updating your website, have you ever considered writing a press release? Maybe you just wrote a free report to give away on your list building page. If that’s true, then you’ll surely get traffic and jumpstart your list building through press releases.
Yet, be sure that what you write about is important enough to be newsworthy. Don’t just write sales letters disguised as press releases. People will catch on if they see enough of them and stop paying attention. Plus, the services just won’t approve them. So, if you’re writing about a new report on your list building page, give them an idea about what’s inside, but make it incomplete. Make them visit your list building page and fill in their names and email addresses to actually get all the information.
Your headline is the most important part of your press release, just as the headline is the most important part of your free list of ceo email addresses building page. Try to tie the press release headline to something happening in the world. For instance, use celebrities, politicians, strange happenings, etc. Here’s one we used last week, for example: “While Johnny Depp Smashes the Box Office, Knudson Hits Home with Quality Information.” More than 1,000 people read that release in the first two days. How’s that for exposure?
Next comes your sub-head, which sums up your purpose: “On June 5, 2007, Tellman Knudson, CEO of Overcome Everything, Inc., kicked off his phenomenal executive series, The Ultra Marketing Marathon. In the first of seven webinars, marketing mega-star Russell Brunson laid out his secret system of generating unstoppable cash through affiliate marketing.” Put this sub-headline in italics.
Then, it’s on to the body of your press release. To prepare yourself, read some newspaper stories and notice how they’re written. Also go to one of the press release sites and read a few of the most popular ones. Notice how in the opening paragraph, you learn the who, what, when, where, and why. Provide that information in the opening paragraph of your press release, too. Then, provide a bit more detail in the remainder of the body. Also remember to include your URL, just don’t add it more than a couple of times or your release could be rejected for URL spamming.
After the body comes and “About” paragraph, where you’ll provide a little information about your company. Remember to tell again, who, what, when, where and why? You have to tell people who owns or started the company, where it’s located, when it began, and what its purpose is (the why). You should be able to do this in just a few sentences, and it should be no longer than one paragraph.
Another important part that follows is the contact information. Who can people contact if they want more information or an interview, for instance. Be sure to include a telephone number, the URL you’re writing about, and at the end, type in ###, which let’s the service know that the press release has ended. Those symbols represent “the end” in newspaper-talk.
But wait! You’re not quite through yet. Now, you need a summary of what you’ve just written. Remember that whatever you write will show up in the paragraph just under the headline at the release service’s website, so be sure that it zings. Make people want to read the release and further, visit your list building page.