List building is something that is pushed by near Austria B2B Email Lists enough everyone you speak to in internet marketing. Often it’s followed by a figure that suggests that every subscriber on your list is worth $1 a month. Let’s examine that second ideas and in the process find out whether list building is something you should be doing or not.
The first thing I’m going to examine is that $1 per subscriber per month figure.
That’s been quoted for as long as I can remember.
And it’s been fiction for pretty much the same length of time.
Because there’s no way I or anyone else can know many – or even any – of the factors involved.
For a start, there are lots of different methods of getting people onto your email list. And – much the same as the animals in Animal Farm -some of those methods are more equal than others.
So if someone is tricking people into their email list or forcing them to join the list before they can read anything on their website, those people are likely a lot less engaged with the email list than someone who watched a short video and then entered their email address. And those subscribers will be different from people who jumped through a series of virtual hoops – maybe by reading one, two, three or more web pages before they encountered a sign-up form.
How can each of those subscriber methods all be worth $1 per subscriber per month?
The short answer is, they can’t.
And that’s before we start getting into the length of time people have been on your list. Because interest levels fade over time (think about how avidly you read the various email messages that arrive like clockwork in your inbox).
Hard as it may be to hear, the only way you can find out what each email subscriber is worth to you is to test and measure. Not to mention re-testing and re-measuring reasonably regularly.