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Listbuilding – A Little Case Study – Craig Newark

To best explain Germany Business Mailing Lists the importance of servitude in list building, I’d like to briefly touch on the unusual but real life success story of Craig Newark’s and his claim to fame, his world renowned list “Craig’s List”.

What we can learn from Craig Newmark its founder, about list building, and being successful in business?

Craig Newark is purportedly worth millions and probably over a billion. However, it seems that he really doesn’t care about the money! I know a lot of people say they don’t care about money, but I think if they would lie about that, they’ll probably lie about a lot of things.

What’s different about Craig is that he doesn’t say he doesn’t care about the money; he ACTS like he doesn’t care about money. He ACTS as if he cares about people, and I suspect that this is why money keeps coming his way.

It’s been said, “If one man could be credited with helping more people find their first apartment, furnishing it with both furniture and a mate it would be Craig”.

His website is the largest classified site in the world, valued somewhere in the billions, due to its untapped commercial value.

Some say that he single handedly destroyed the Newspaper industry with his email list and his website – a claim that Craig is quick to refute and points out that it was the news services lack of integrity in reporting which was the main cause. (He has a passion for TRUTH, and this is another character trait that draws people to him.)

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He doesn’t just throw stones at the newspaper industry or at anyone in general. In fact, he has used his influence to secure seats on the boards of some of the largest philanthropic foundations. He remains a staunch defender of net-neutrality, and is a proponent and financial backer for many responsible independent journalism outlets.

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