The consulting firm reinforces its commitment to creativity as a lever for business transformation and development Denmark Email Address
The agency will continue to operate independently and under the leadership of its founding partners.
From left to right, behind: José Antonio Llorente, Rafa Antón, Luisa García, Pedro Calderón.
In front: Marta Aguirrezabal, David González Natal.
The consulting firm Llorente y Cuenca has reached an agreement to acquire the creative agency CHINA as part of a strategic growth plan with which it intends to double its size in the next five years. With this operation, LLYC reinforces its commitment to creativity as a lever for business development.
LLYC acquires 70% of the agency, which will continue to operate independently and under the leadership of its three founding partners, Marta Aguirrezabal, Rafa Antón and Pedro Calderón. “With CHINA we strengthen the offer for our clients in line with the increasingly growing market demand for the integration of services and solutions, which combine strategic vision, creativity and the intelligent use of technology”, highlighted José Antonio Llorente, Founding Partner and President of LLYC in a statement socialposts.