Local mailing lists are a powerful marketing campaign tool for local businesses, small business services, real-estate agents, non-profit groups, and political action groups. Having the ability to heavily target a desired geographic region makes a huge difference in the success rate of marketing campaigns – be they fund-raisers, generating business leads, or increasing awareness about a cause or issue important to your neighbors.
Oddly enough, it is not all that expensive to put together a fairly significant direct mail campaign. It does not take all that mailing list database much time either. Once you have figured out what your message will be and have created your form letter or brochure all it takes is a little office automation software (Sun Microsystems makes Open Office which is free – or you can shell out the hundreds of dollars for the Microsoft Office Suite – I use the free one…) and suddenly your message can be turned into a mass mailing campaign. All you need is the local mailing lists you want to target to populate the mail merge document and not only with the office automation software produce the personalized and addressed letters for you – it will also print out either envelopes or mailing labels too. Many a direct marketing campaign to local mailing lists has been started just this way. People who form mailing list databases can re-use them over and over again in new direct mail campaigns
The success rate of direct mail marketing honestly isn’t all that great in terms of direct results, but what it will do is generate buzz about your cause or business. Many times creating awareness by using local mailing lists for a marketing campaign creates enough buzz to generate real sales for your business via word of mouth.