These are huge and distinctive blocks of flats located next to the M30.
The recent campaigns of Magnum and LaLiga have chosen them as the stage
These are figures that define “the beehive”, the name given to the large residential buildings in the La Concepción neighborhood bangladesh embassy email address, in Madrid, which, with its resounding enormity, its long facades in which dozens of terraces crowd in an endless grid and its air almost conventional crowded popular neighborhood, in recent times they have become the scene of photographic and audiovisual productions that seek to provide a certain air of that urban authenticity somewhat chipped and ornamented with graffiti and hanging clothes.
The buildings are the distinctive backdrop to recent Magnum and LaLiga campaigns
Built in the 1950s and located next to the M30 ring road (which did not yet exist at the time) and almost in front of the Las Ventas bullring, the buildings are the very distinctive backdrop for two recently released advertisements in Las Ventas. screens from our country: the new LaLiga campaign, the work of La Despensa and presented this week, and a Magnum Double Chocolate campaign, with the creativity of LOLA Mullen Lowe, which began airing last June.
LaLiga’s international campaign, which is actually a video clip in which the Colombian singer Camilo makes a version adapted to the product of his hit “Kesí”, has been produced by Mediapro and directed by Uri Segarra.
The idea of filming the exteriors of the campaign in “la colmena” was a proposal from the Mediapro localization team, according to Reason.Why José Quílez, account director at Mediapro and executive producer of this campaign. “
José Quílez (Mediapro): “The idea is that the images can evoke many places for you, and in that sense the space is very cosmopolitan”
The setting is very identifiable for someone who lives in Madrid “, he adds,” but for the campaign it works because LaLIga was looking for a place of these characteristics that was not linked to any specific city in the world. The idea is that the images can evoke many places, in that sense the space is cosmopolitan. When we saw the photos, we realized that it worked very well. “
The Mediapro professional recalls that the filming, which took place a few weeks ago – the production and post-production work has been very fast – took place on a Sunday and that the day was very bright. The brightness of the sun on the very wide and neat facades gave rise to “a very special light that contrasts very well”, says Quílez, “with the scenes shot indoors” socialposts.
