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Major Trends of the Russian Mobile Content Market (2006-2007)

The Russian VAS Market in 2006-2007

In parallel with the Web universe the Estonia Phone Number List world is rising fast. In 2006 the Russian price-added services (VAS) market evolved steadily, and persevered its increase in 1Q 2007, achieving USD 615 million, a 34% 12 months-on-yr boom, stated ComNews Research. All three fundamental gamers of the VAS marketplace, operators, content companies (CP) and aggregators, as well as subscribers are developing with it. Major Russian cell operators delivered more aggressive and assertive guidelines within the VAS scene, launching new WAP-portals and services and critically lowering the wide variety of content material companions. The VAS share in operators’ basic revenue shape reached 14% in 1Q 2007.

Estonia Phone Number List

With the launch of the primary 3G networks in 2007-2008, Russian operators will most effective boom their content material imparting. Consolidation and stricter policy by operators cut the number of core content material providers to eighty-one hundred organizations. Last year CPs honed their abilities in imparting IVR and RBT offerings, pushing for more video content material, cellular games and network services.

Major CPs pushed for higher high-quality content providing, advent of latest products and worldwide market growth. Today the prevailing components of the Russian VAS marketplace is making sure content excellent socialposts and diversification of services and products. IVR, SMS-primarily based TV lotteries, RBT and mobile video games starred inside the maximum popular and successful content material offerings section. IVR offerings caught the “Lady Luck” of sales in 2006. Furthermore, non-stop WAP penetration increase, cell community services and user-generated content all promised that this 12 months may be fine.

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