Marketing and Communication Pills
Clients do not know what they want !! .
Do you know …
It is a premise that surely generates discussion, but it is an absolute reality.
Understanding this is the basis of the success of a business Lithuania Email List.
It is likely that you can argue with me that it is not possible, that your clients are very clear about their demands, that your products or services are demanded by clients who know what you offer, or even that you, as a client, never doubt and always know what what do you expect.
But no, it is not.
The consumption process is much more complex to analyze than the simple fact of letting yourself be carried away by subjective impressions regarding the buying or selling procedures.
So much so, that our company constantly develops research Lithuania Email List to anticipate these behavioral trends and, believe me, we are the first to be surprised!
Let me tell you a particular case.
A short time ago, an important Argentine company in the department of large supermarkets, raised the need to know a little more about its customers in order to improve its offer.
An investigation is proposed where each person who entered the premises was consulted, what did they come to look for?
The responses, as you can imagine, were extremely varied.
From the neighboring office worker in search of some fast food from the rotisserie to “spend the noon, to the lady with her long and well-defined monthly shopping list (and a husband next door to carry the packages to the car).
That query, (remember), was at the entrance.
When each client consulted went through the checkout Lithuania Email List again with their cart, the list of products that she was paying was compared with the initial expectation of purchases.
What do you think was happening?
Were the purchases higher or lower than the initial expectation?
Well, 64% of what “I had in the cart” … I HAD NOT COME TO LOOK FOR IT !!!
What had happened?
Could we say that all the customers were impulsive buyers who bought unnecessary products?
Because if they clearly knew what they were looking for when entering the supermarket Lithuania Email List, how was it possible that more than double what they were carrying was not on their initial list !!!
Had they been influenced so much like this?
So much so do we allow ourselves to be influenced?
Is the process of choosing products and defining the purchase unconscious and automatic? In what grade?
Do not forget that we, (you), are also those consumers and we act exactly the same!
Only this fact calls us to deep reflection on consumer behavior, a process that is fundamental to understand not only as consumers, but fundamentally as providers of consumer products Lithuania Email List and / or services, because understanding customers is the basis for the success of any business.
The explanation of the initial premise: Clients do not know what they want !!, demands to focus on several aspects simultaneously and a multifocal development is necessary for this.
And since we do not want to stun you in this note, we are going to give you some time to think about it and we anticipate that in our next note, we will tell you about this process Lithuania Email List and we will explain all the why, ok?
If your anxiety urges you and you cannot wait for the next delivery, send us an email and we anticipate that end to you (only to you and I hope you do not count it !! …)
Part Two: Clients Don’t Know What They Want Part 2